Give me $1, and I’ll give you $2 back. If I were to make that offer to you, what would you think? First off, I’m sure you’d be a bit skeptical. “What’s the catch?” You’d say, “How do I know you’re going to fulfill on it?” “Fair enough,” I’d reply. “Give me $1...
“TAKE MY MONEY!” … If you want prospects to shout that at you as they throw money your way, today’s issue is going to be especially interesting to you! I’m sitting here on the couch with my daughter, who is feeling a bit under the weather. So today’s issue is...
I recently gave a client a piece of advice that I think you’ll like to hear… If you’re a long-time reader of my work, or if you’ve read my book, The Copywriter’s Guide to Getting Paid, this will be nothing new. And yet, it’s so powerful I probably can’t repeat it...
In a moment, I’m going to admit what’s been consistently behind my biggest failures — and hopefully help you recognize it if it’s holding you back, and either eliminate it or avoid it, by learning from my mistakes… I hope I don’t embarrass myself too bad by the time...
One of my favorite personal examples of the power of pricing flexibility comes from my client who sells backup solar generators… For a couple years after first launching his custom-designed backup solar generator, he was selling it at about $2,400 per unit. When he’d...
During the launch of the Story Selling Master Class, I had someone contact me through Facebook to insult me… Presumably, this was someone who actually wanted me to give him money, to help me with my copy. That’s the impression he gave me. But he started off by saying...
This could upset the apple cart… Since 2010, I’ve made most of my living as a “gun for hire” copywriter, working for some of the biggest, best direct response marketers on the planet. Since 2014, I’ve written the daily Breakthrough Marketing Secrets essays with a...
Apparently not everyone was excited about me suggesting you should write a book that sells like a sales letter… Today’s Mailbox Monday is all about that. I got a note from a reader — a doctor — who likes the idea of writing a book, but disagreed a bit with my...
One of the people who spoke — and talked — at the meeting I was at this week was Jay Samit, author of the book Disrupt You! And I want to share this tiny little tactical slice of his presentation with you, because I thought it was really powerful. (And perhaps if you...
Every time I spend a bunch of time hanging out with highly-successful entrepreneurs, one thing strikes me, HARD: compared to what most of society calls “normal,” we’re an incredibly broken and dysfunctional group… CEOs, founders, entrepreneurs, thought leaders,...
I’m sitting here writing this in Starbucks in Beverly Hills at 6:01 AM, getting ready for another exciting day… There’s a lot of details about this event that aren’t really something I should write about here, but it has stimulated some thoughts worth sharing… As I...
Most people write books wrong… An ongoing theme of my daily essays is “ego versus results.” That is, how much of your marketing, selling, and business activities are dedicated to making you feel good about yourself, versus driving actual, measurable business results....
REMINDER: As I’m hitting send on this, you have about 8 hours left to secure your spot in the Story Selling Master Class. Tomorrow, your opportunity is gone. Click here now to register. It’s Monday, which means it’s time to dig into the ol’ mailbox… Today, a question...
When I first heard this, it changed the way I thought about internet marketing forever… I’m sure I heard it from Perry Marshall. It wasn’t even the point of what he was trying to say. It was an offhand remark. One of those throwaway comments that packed a punch,...
This question came up the other day, and I had a very different idea than the person who raised it… I was participating in a forum for entrepreneurs, and someone asked what the fundamental skills are that you need to develop to be successful at entrepreneurship. He...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
