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How to make a product that’s really easy to sell…

How to make a product that’s really easy to sell…

— I’m bringing back “introductory” pricing on the Story Selling Master Class one last time, for Breakthrough Marketing Secrets insiders only… Click here for details, and to claim $500 savings off the new retail price — Today, I’m going to tell you how to “hack”...
The #1 Best Selling Story [includes template]

The #1 Best Selling Story [includes template]

This article was originally published on May 10th — it remains one of the most popular posts on Breakthrough Marketing Secrets. I thought it’s especially relevant, given my “encore” presentation of the free video training series on Story Selling I’ve been doing this...
Please unsubscribe…

Please unsubscribe…

— Story Selling Case Studies free video training released today… >>> Click here to watch now. — Today, I’m going to ask you to unsubscribe from Breakthrough Marketing Secrets… I thought about talking about the election.  From an apolitical bent.  Something...
“The question no copywriter wants to answer…”

“The question no copywriter wants to answer…”

The question below was posed to me as “The question no copywriter wants to answer…” Now, as I write this, I’m hesitating as to whether it’s a good idea here, for a pile of reasons. And yet, this is Mailbox Monday.  And Mailbox Monday is where you get to ask your...
Have you ever felt broken or insecure? [WARNING: NSFW]

Have you ever felt broken or insecure? [WARNING: NSFW]

Today, another video for you… But this one comes with a language warning.  I use a few words that would be considered “not safe for work” — at least in some workplaces. Words like f-ck.  And sh-t. If you can’t handle those words, don’t watch the video. But if you do...
NEW tools for education-based marketing

NEW tools for education-based marketing

The origin of education-based marketing… Let’s run through a very quick direct marketing history lesson here.  Once upon a time, the only way to respond to an ad was to visit a store, or to order delivery of a product. That’s called one-step marketing.  And it’s a...
2 words that will get you more clients…

2 words that will get you more clients…

Sometimes I surprise myself! As the author of a TON of articles on AWAI’s website, I get the occasional email when a reader comment has been approved and published to the site. Which means I occasionally get re-exposed to some very good ideas I had back in 2009 and...
Become a better story seller in the next 36 minutes…

Become a better story seller in the next 36 minutes…

I’ve been interviewed on yet another podcast… UK-based copywriter Jason Strachan recently launched his Daily Profit podcast, and today’s episode was an interview with ME! (Yesterday was James Schramko, so I’m in pretty good company!) The episode is 35 minutes and 26...
What you’re really selling…

What you’re really selling…

Over the course of my first decade in marketing, I’ve had the good fortune to work with the world’s best copywriters… At least, my kind of copywriter.  That is, a copywriter who is judged as a salesperson, on the results generated.  A copywriter who considers...
5 reasons subscriptions are the best business revenue model

5 reasons subscriptions are the best business revenue model

What’s my favorite revenue model for your business? Read on and see! Today’s issue is a little bit of a different Mailbox Monday, as it didn’t actually come out of the ol’ mailbox.  Rather, it came out of a conversation I was having.  And I thought reflecting on the...
Can these 5 questions make you 5X more successful?

Can these 5 questions make you 5X more successful?

Do we spend too little time asking questions, and too much time offering answers? I think we do.  I think it’s a relatively universal human truth. Certainly is true in America. And — based on acculturation, it’s certainly true among American guys. It’s an ego thing. A...