This morning I was on the phone with an A-list copywriter whose name you’d recognize… We were talking about the next project we’re working on together, for his company. And specifically planning out the campaign and copy angle we’re going to use for an upcoming...
I’ve always hated cold-calling… Some of my earliest sales jobs were in telemarketing centers. I would have utterly failed if they didn’t have computers dialing the phones for us. Because I hated talking to yet another person who statistics said hated me and didn’t...
This continues to be the single-most powerful lesson about effective communication I’ve ever learned. Thankfully, it’s also one of the simplest! When I attended my very first AWAI Bootcamp way back in 2009, I walked away with two incredibly powerful takeaways that...
It’s Monday, which means it’s time to answer your questions! Today, we’re back on the topic of AI and copywriting (and jobs in general). And I have a lot of thoughts to share with you on this! If you’d like YOUR question answered in an upcoming Mailbox Monday issue,...
There’s a TON you can do today to build your business, and especially increase your status and stature. There are almost limitless media options. There are over 1,700 TV stations in the United States alone, many of which have at least some live guest options. There...
There are a lot of “theories” about what works to build a successful business, to sell, or to create an effective marketing campaign. And most have some merit, and can be very useful within a certain context. Yet, you can easily get distracted by thousands of...
What do you need to focus on if you want to be a high-level professional — the best in your field? We just wrapped up recording the sixth and final session of the Story Selling Master Class. I was talking with Joseph Rodrigues, my partner on the project. And I was...
I’m in the thick of planning at least 3 separate funnels right now… One is personal, for the relaunch of the Story Selling Master Class. The next is for a client, for a “product of the month” launch next month. The third is for a top-secret project, a systematized...
How much email space should I promote to selling? And how much to content? That’s the gist of today’s question — but there’s a whole lot more, as you’ll soon see… It’s Monday — which means it’s time for me to open up the ol’ Mailbox! And while the last couple weeks...
For some reason, this topic has been stuck in my brain and I figure the only way to get it out is by sharing it in an essay here… Throughout school, I became a “good” writer. When I put in the effort (which was a problem for a long time), I could write pretty well. ...
One of the earliest things you learn as a copywriter is to tell the prospect everything they get, all the features, all the ways they benefit, what a product is, and so on… In general, when it comes time to sell a product, you want your prospect to be well-educated...
In the very first issue of Breakthrough Marketing Secrets, I talked about good versus evil in marketing… It was based on a conversation I once had with Ken McCarthy — the original internet marketing “guru” and one of the Titans at Brian Kurtz’s Titans of Direct...
It’s easy clickbait to promise to reveal the most powerful word in advertising… And so you’ll find a whole variety of articles out there (including some written by yours truly) that talk about the variety of words that may fit the bill. FREE is almost always on the...
It’s easy in life to accept the mediocre middle. We’re taught from a young age that it’s all that’s REALLY expected of us. While it’s great if you get a 4.0 GPA in school, you don’t need to. You certainly don’t need to if you want to graduate. And you don’t even...
This idea is stolen from a reader — Jeff Moore… Jeff runs International Pacific Seafoods (B2B), and Wild Things Seafood (consumer). He’s been featured on I Love Marketing, and Entrepreneur on Fire. He’s personal friends with a who’s who of the top business and...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
