I found an incredible lesson in this story… I was listening a bit back to an interview with a hypnotist who was talking about his business. Now, this guy was a very well-trained hypnotist. He knew a million and one ways to help his clients get the results he wanted....
Most people are too short-sighted to ever achieve more than a fraction of their potential… Ever heard of Pavlov and his dogs? Basically, an old psychologist put some dogs in a cage, and started ringing a bell every time he fed them. In the beginning, the food caused...
It’s Monday, and that means it’s time for me to answer your questions! Remember as you read this that every Monday I’m hear to answer YOUR questions. Ask me about marketing. About business. About copywriting. About selling. About life. Whatever! When you ask,...
Sometimes you come across an idea or a perspective that’s undeniably right… Or at least, that’s how I feel about the following idea… (You’re free to make your own decision!) I’ve never liked the idea of monthly and quarterly (or even annual) sales goals, or revenue...
Can I tell you a dirty little secret? The last couple days, my productivity has sucked. Yesterday, I got a little bit done. But mostly I tanked my productivity big time. By the end of the day, I had almost zero work output to show for having sat at my desk for...
I linked to the following essay in yesterday’s issue of Breakthrough Marketing Secrets — but I consider it to be so valuable I’m just going to give it a full-on reprint here… When I got started in copywriting, I followed a 20-point outline from Clayton Makepeace to...
A while back, I recorded a video explaining exactly how to maximize conversions and profits from your direct response (sales or lead generation) copy… Maybe you watched it? Click here if you want to watch it now. I watched it again this morning, and thought it was...
Welcome back to Breakthrough Marketing Secrets! And I guess that applies as much as me, because I took a 7-day break from these daily emails to be with family. While it’s always a little slow starting back up, I’m happy to be back in the saddle again, bringing you...
Happy Thanksgiving! I’m saying it early, because today’s issue will be your only Breakthrough Marketing Secrets email of the week. I’ll be taking some time off this week to spend with family, and I don’t want to be trying to juggle and mix in these essays throughout...
One of the reasons I like analyzing my own copy is that it gives me a new perspective on things I’ve done subconsciously that I may want to consciously repeat — because they work so well! I’m working a bonus video for the Story Selling Master Class. In it, I walk...
When I was getting into college, my mom pushed me to pick a major… If I didn’t have a major, I’d waste my time at college and never graduate. Or so the thinking went. She thought I’d be into advertising. I honestly knew very little about advertising at the time. ...
Be prepared for an epic post… I wrote the following a LONG time ago. Probably somewhere around 2007. I was fairly new to marketing, but I definitely understood a lot of concepts already that I still use and apply today. I thought of it today, and thought I’d share…...
Today, I’m going to talk about weight loss. But what I’m really talking about is MUCH bigger, as you’ll soon see… On September 9th, I wrote that I’d recently bought a scale, for the first time in my adult life. I’d put on a few more extra pounds than I was...
Today, I want to reprint a very important article I published in the first month of Breakthrough Marketing Secrets… Even if you’ve read it, I encourage you to read it again. Especially if you’re a copywriter. I’m republishing this today for two reasons… It’s Mailbox...
— Story Selling Master Class introductory pricing available again until 11:59 PM TONIGHT! Click here now for full details and to lock in this low price before it’s gone! — This will most certainly be seen by some as a ploy… As we approach the last chance EVER deadline...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
