I had unexpected inspiration to talk about emotions in copywriting today… I mean, when you’re a direct response copywriter… Any day is a good day to talk about emotion! Because understanding your prospect’s emotion — and how to direct it toward the purchase decision —...
Ugh! Procrastination is the worst… I feel you. And I want you to know: You are not alone. If you’ve ever noticed yourself just procrastinating, avoiding work, not doing the things you know you need to do… And you WANT TO get back to being productive but you just...
“You want to know what I can do for you? Here’s my book…” If you want to be seen as an expert — and get clients as a result — write a book. Seriously. It’s a pretty simple equation… Published Book = Instant Credibility. And at this point, if it LOOKS professionally...
Here’s a FUN little lesson about story telling and story selling… … Using The Hero’s Journey… AND what I call The Hero’s Journey of Story Selling. I found this funny picture circulating around the internets… About Star Wars and Harry Potter… And how they’re THE SAME...
“Delete this whole intro section of your copy. It won’t work.” So many times when clients pay for my $1,250 copy review service, they just want me to beat them up. Pummel them to smithereens. Take that red marker to their copy, and tell them what is terrible. I used...
I just bought an office! Well, not just me… My wife and I, through a new company created for this purpose. It’s been a ton of work up front, but in the end this should be yet another in our multiple streams of income… And yet another method of wealth accumulation. So...
Call me SHOCKED — and dripping wet with sarcasm… Google has declared they’re doing a “Helpful content update” to their search results algorithms. Since when is it news that Google wants helpful content for their users? Since when is it news that Google doesn’t want...
Today I got a mash-up question about how to sell coaching services… Including… ? How to create an email list and get people to sign up? ? How to drive traffic to the email list? ? Should you (or should you not) offer free coaching? And more… And a mash-up question...
Justin Blackman is a copywriter who is SERIOUS about FUN… I mean, how often do you get to conduct an interview where you get to talk about… “The scientific approach to developing an interesting personality…” ??? That was a bit tongue in cheek, but totally on point for...
I just had someone coming to me, trying to convince me to offer you something that he said would make YOU a lot of money… He said if I offered it to you, you’d be a huge email marketing success… And that I could make a lot of money, and he would, too. The only problem...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
![Interview with Chandler Bolt from Self-Publishing School [Labor Day Replay]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2021/12/Self-publish-a-book-make-millions-with-Chandler-Bolt-480x270.png)
![You have 5 seconds to get my attention… [copywriting HOOKS]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2022/09/You-have-5-seconds-to-get-my-attention...-copywriting-HOOKS-480x270.png)
![Multiple Streams of Income [powerful tip]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2022/08/Multiple-Streams-of-Income-powerful-tip-480x270.png)
![How to Sell Coaching Services [+ grow your email list]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2022/08/How-to-Sell-Coaching-Services-grow-your-email-list-480x270.png)
![Stupid Spammers [Can you believe he did this?]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2022/08/Stupid-Spammers-Can-you-believe-he-did-this-480x270.png)