Freelancers — especially “creatives” — notoriously suck at planning and organization… I’m sorry, it’s the truth. But here’s another truth. If you want to make big money in your client business — especially if you’re doing project-based work… You 100% need to nail...
I first heard Dan Kennedy refer to a specific type of marketing campaign as “sophisticated.” He associated it with marketing campaigns that would make MORE money from the same audience, with the same offer. The difference earning the “sophisticated” descriptor is in...
There’s so much storytelling in email marketing that just misses the mark… Here’s how I see it… Novice copywriters see the “gurus” they follow telling a bunch of stories. Some are really well-told, interesting stories. Some are even CINEMATIC! And they perceive that...
Lori Haller is one of the world’s best graphic designers when it comes to design that actually increases conversion rate and response… She’s worked with the very best clients including Hyatt Hotels, Kay Jewelers, Forbes, The Motley Fool, Oprah Winfrey’s O’s Big Book...
Perry Marshall’s THINKING about sales and marketing is some of the best… Including his 5 power sales disqualifiers — a list found in his book, 80/20 Sales and Marketing — that I reflect on in today’s episode. But don’t take my word for Perry’s genius. From Jay...
If you want a lucrative copywriting career, it pays to position yourself well. A well-positioned copywriter finds ample demand for their services… Far more demand than they have supply of time… Attracts high-paying clients… And generates a high income as a copywriter…...
It’s one of the most powerful and impactful copywriting techniques I learned from Clayton Makepeace… And that’s saying a lot, considering how impactful Clayton was on my career. (Including giving me the outline I used to write my first million-dollar copywriting...
A new subscriber asked about FEAR in the selling process… Specifically, when fear comes up around your offer. — Maybe in the past they’ve bought a product or service like yours before. — Maybe they’ve tried to work with a service provider like you, and not had a lot...
If you’re looking for motivation, don’t just turn to positive thinking… YES, there’s some power in deciding what you want, and going for it. Reassuring yourself along the way. “I can do it. I AM powerful!” But if you are pushing away DARK EMOTIONS swirling around...
Do you really want to scale your work and income and make a lot of money? You won’t do it JUST by getting better at your skill. (At least, that path is limited.) In fact, if you’ve ever wondered why so many people who have LESS SKILL make MORE MONEY, it’s probably...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
![“Sophisticated” Marketing Campaigns [More Sales, Bigger Fees]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2022/08/Sophisticated-Marketing-Campaigns-More-Sales-Bigger-Fees-480x270.png)
![Email Copywriting Transitions [Email Marketing & Storytelling]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2022/08/Email-Copywriting-Transitions-Email-Marketing-Storytelling-480x270.png)
![Perry Marshall’s 5 Power Disqualifiers [from 80/20 Sales and Marketing]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2022/08/Perry-Marshalls-5-Power-Disqualifiers-from-8020-Sales-and-Marketing-480x270.png)
![Cool Sales Tool Helps You Guide Prospects to Buying Decision [Impact Filter from Dan Sullivan]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2022/08/Cool-Sales-Tool-Helps-You-Guide-Prospects-to-Buying-Decision-Impact-Filter-from-Dan-Sullivan-480x270.png)
