Here’s a FUN little lesson about story telling and story selling…
… Using The Hero’s Journey… AND what I call The Hero’s Journey of Story Selling.
I found this funny picture circulating around the internets…
About Star Wars and Harry Potter…
And how they’re THE SAME STORY.
Which, if you know anything about storytelling, is totally true!
… Even though they’re also clearly NOT the same story.
In copywriting, we do this all the time, too.
We may use an outline, template, or framework for our story selling and other copy, to make sure we follow the deep structure of copy that works.
But we also have the freedom and flexibility to tell whatever story we wish to tell, on top of that structure.
Anyways, this is me kinda geeking out. But it’s also fun and informative, too.
What Star Wars & Harry Potter can teach you about Copywriting
Yours for bigger breakthroughs,
Roy Furr
— Episode Links —
The Ultimate Selling Story by Roy Furr
The Hero’s 2 Journeys by Michael Hauge & Christopher Vogler
The Hero with a Thousand Faces by Joseph Campbell
Wanna say “thanks” for this episode? Buy me a coffee…
— Get more from Roy —
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Subscribe to the Breakthrough Marketing Secrets podcast
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