Breakthrough Marketing Secrets
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Create your own PERSONAL economy [entrepreneurship]

Create your own PERSONAL economy [entrepreneurship]

Are you worried about the economy today? Are you concerned about inflation, recession, or the market falling? Are you worried about how that might affect YOU? Today: I decided to pull out the stops and talk about the economy with you. And while I talk about some...
Direct Response vs. Brand Advertising [the winner is…]

Direct Response vs. Brand Advertising [the winner is…]

Does direct response marketing still beat brand advertising? This battle is as old as time… One one side, the direct response guys and gals, insisting your advertising has to justify itself with money in the bank… On the other, the image advertisers, who insist that...

How To Capture Attention With Your Marketing & Content

Here’s Rule #1 to getting attention on your marketing and content… Don’t make it about you. Seriously. Your prospect doesn’t care about you and what you want. They don’t care about your interests and priorities. They don’t care about your business, or your products....
There’s no such thing as “Time Management”

There’s no such thing as “Time Management”

“Time management” is really a stupid idea… Yes, I know there are entire bookshelves and billion-dollar software industries dedicated to it. And yes, I use a calendar, and plan my days, and do all that crap that “time management” experts tell you to do. In fact, I...
The book that changed this copywriter’s life…

The book that changed this copywriter’s life…

He was researching how to become a copywriter… … When he stumbled on this book on Amazon… … The book that would change his life. Then today he ran into me on FocusMate… And recognized me… And he was so excited to tell me about it. What was this book that helped him...
Copywriting Miracle! Turning water into wine…

Copywriting Miracle! Turning water into wine…

That was a FUN copywriter call… At the end of two hours, completely breaking down a new project with a copywriter I’m working with, he said… “It’s cool to see you turn water into wine…” What was it that made him think I worked this… Copywriting...
10 ways a book can get you clients and customers

10 ways a book can get you clients and customers

Books are a powerful tool for getting clients and customers… I’m sure you’ve heard it said before… She’s/he’s “the expert” because she/he “wrote the book on the topic.” It’s so ingrained in how we think about books. Just knowing someone wrote the book — even if we...
LinkedIn Prospecting FAIL (don’t do this!)

LinkedIn Prospecting FAIL (don’t do this!)

This could be one of the dumbest LinkedIn prospecting DMs I’ve ever gotten… Seriously, this guy immediately destroyed my trust. And you’d think he’d have seen it coming. You’d think he wouldn’t have done it. Especially with so clear and easy of a way for me to verify...
Say YES, figure it out later [Grant Cardone 10X Lesson]

Say YES, figure it out later [Grant Cardone 10X Lesson]

I don’t really like Grant Cardone — but there’s a lesson from The 10X Rule that’s stuck with me… In fact, I think of it OFTEN. Including today, when I’m scheduled to be interviewed by an entrepreneur who has also interviewed Grant Cardone… As well as Gary Vaynerchuk,...