Here’s a Dan Kennedy copywriting trick I got early and use often… It’s about recognizing that good direct response copy has common elements… Break it down, and you see the same type of copy being used over and over again… Sections repeated from sales message to sales...
I’ve been thinking about Chris Haddad… No, not in some weird way. C’mon! I’m totally NOT stalking him. (I swear!) I’ve been thinking about Chris because of something he said when I interviewed him a bit back… It was about plot… And how even though he’s known for...
I thought I wasn’t afraid of AI tools like ChatGPT outpacing and replacing me as a copywriter… But in the last couple weeks, as all the exciting news has come out, about all the new AI tools and capabilities… And as I’ve played with those same tools, and realized just...
There are countless tools for testing your marketing and doing conversion rate optimization (CRO)… But the tool is pretty pointless without the right strategy. Tools can tell you which version of an ad or marketing piece has a higher conversion rate… But if you...
Every marketer, copywriter, salesperson, and entrepreneur should read Dr. Robert Cialdini’s Influence: The Psychology of Persuasion. Heck, every PERSON should read it. Because persuasion is everywhere in our daily lives. We’re constantly persuading others. They’re...
“My biggest challenge is money. Mostly concerning advertising…” That’s how today’s Mailbox Monday question starts. And it’s a common challenge for entrepreneurs. You want to grow your business. And you’re pretty sure paid advertising can help you do it. But it...
You’ll have far fewer client horror stories if you know EXACTLY who your ideal client is… But that’s not always easy to figure out. Because you think you know who they will be… Then you actually connect with them — maybe as a prospect, or as a client… And suddenly...
Ready, Fire, Aim by Michael Masterson (the pen name of Mark Ford) is one of the best business books I’ve ever read… Rather than being based on platitudes about “how to grow a business” it recognizes that different businesses need different things… Making that next $1...
How can 60 seconds make you a better copywriter? On Page 94 of Breakthrough Advertising by Eugene Schwartz… He reveals this simple technique that can make whatever copywriting you’re working on NOW… Or whatever copy you’ve already written and want to work better… Or...
A good upsell is an easy way to make a lot more money from the same customers, same ad spend, same traffic… You can generate a lot more sales and revenue without spending another dollar on advertising or traffic… In fact, a good upsell — vs. no upsell or a bad one —...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
![Upsell Copywriting Formula [from Dan Kennedy, Gary Halbert, Justin Goff, Roy Furr]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2023/03/Upsell-Copywriting-Formula-from-Dan-Kennedy-Gary-Halbert-Justin-Goff-Roy-Furr-480x270.png)