How to drive attendance for live events?

How to drive attendance for live events?

First, sometimes a little break goes a long way… We went on a family adventure this weekend.  It was a 3-day camping trip with some good friends.  Outside.  In tents.  At a state park.  Lots of hiking. And Halloween activities, to boot!  There was a pumpkin roll, down...
One of my most important videos to-date…

One of my most important videos to-date…

I recently heard from one of my most engaged readers that he’d missed this video… I’m taking some time off for a little family adventure today, so I don’t have a new Video Friday issue for you. But this video — recorded almost 3 years ago — continues to color my...
The world is a mirror of what’s inside your mind…

The world is a mirror of what’s inside your mind…

Let’s get deep… The last two days, I’ve delivered ultra-tactical emails that you could plug-and-play into your copywriting and email marketing to get more response. Anytime I get that tactical, I’m bound to swing in the opposite direction. So today let’s talk about...
Objections: The easiest way to address them in sales copy…

Objections: The easiest way to address them in sales copy…

I did this in my first breakthrough control… … For a business opportunity product built around a brand new opportunity that naturally raised some skepticism. I did it in my promotion for The Titans of Direct Response, even when it was hard to object to the massive...
Get more response from every email you send [1 simple tweak]

Get more response from every email you send [1 simple tweak]

Today I want to share a really simple tactic for getting more response… You can actually use this for EVERY email you send.  For marketing emails, including both broadcasts and autoresponders.  As well as for emails you send individually. It’s really easy.  You set it...
How to discuss revisions with copywriting clients…

How to discuss revisions with copywriting clients…

It’s an ugly, terrible fact… Our copywriting is not perfect on the first draft. Actually, it’s not perfect on ANY draft, if you want to get real.  But at some point it’s good enough to test, launch, and then optimize once you know you’ve got something. But between...
I wrote my way up… [manifesting your desires by writing]

I wrote my way up… [manifesting your desires by writing]

Let’s start with a quote… Here are a couple verses from the song “Hurricane,” in the musical Hamilton — and sung by Lin-Manuel Miranda as the character of Alexander Hamilton… — When I was seventeen a hurricane Destroyed my town I didn’t drown I couldn’t seem to die I...