What to do if prospects ghost you?  [+webinar link]

What to do if prospects ghost you? [+webinar link]

Has this ever happened to you? You have a hot prospect.  You’re speaking with them.  They’re excited about working with you.  You think they’re ready to get work started — and send you some money. Then…  NOTHING. Silence.  And no matter how many times you try to reach...

No B.S. Wealth Attraction by Dan Kennedy [One Big Idea]

Do your beliefs and behaviors attract wealth? Dan Kennedy’s book, No B.S. Wealth Attraction in the New Economy, is built around a core idea in a Napoleon Hill quote… “Our brains become magnetized with the dominating thoughts which we hold in our minds, and, by means...
Is your core offer good enough for you to make a great living?

Is your core offer good enough for you to make a great living?

Is what you’re selling to clients a sustainable way to make a great living? I think it’s really normal for copywriters — especially newer ones — to create an offer that just doesn’t work. You don’t want to overprice. You want to build experience before you promise too...
How to make more money (for everything you do)

How to make more money (for everything you do)

Why is it that one copywriter gets paid $20,000…  $50,000…  Even $100,000 to complete a client project…  While scores of others do almost the same work for $500 or $1,000? Now, before you say that the answer is “results,” I’ll stop you… Because those clients are...
What your customer does (and doesn’t) know…

What your customer does (and doesn’t) know…

When I put on my first webinar campaign, it generated over $400,000 in revenue in a couple weeks… This wasn’t the biggest promotion this client had run.  (I’d written that one a few months earlier).  But it was well above average for this small financial publisher....
How to write powerful sales copy, fast… [7 tips]

How to write powerful sales copy, fast… [7 tips]

Money loves speed… It’s something I learned early on in my marketing career.  And whenever I’ve honored this truth, I’ve definitely seen money coming to me more quickly. Among the many areas you can apply this to is writing fast. I find that the more I can speed up my...