I LOVE copywriting books, and they’ve been extremely helpful in my success in marketing since 2005…
And so what I’m about to say may sound completely counterintuitive.
In the first 1-3 years of a copywriter’s career, I’d bet on the copywriter who has read the most copywriting and marketing books in the last 12 months.
After that, if you’re reading a ton of copywriting books, I’d actually start to bet AGAINST you.
Why?
And what should you be reading instead?
Well, I share the answers to those questions — and why it’s so critical to stop reading so many copywriting books — in today’s episode…
STOP Reading Copywriting Books [Learn about THIS instead]
Yours for bigger breakthroughs,
Roy Furr
– – – Episode Links – – –
The Copywriter’s Guide to Getting Paid by Roy Furr
Method Marketing by Denny Hatch
We’re ALL F-cked Up, Broken, & Insecure [NSFW]
Wanna say “thanks” for this episode? Buy me a coffee…
– – – More from Roy – – –
BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…
CopyMentor 1-on-1 Coaching with Roy
