by Roy Furr
Eugene Schwartz’s Breakthrough Advertising is absolutely chock-full of gems and, well, breakthroughs… And this goes beyond the market awareness model I’ve covered, along with so many others. Today and tomorrow I’ll be just scratching the surface on a couple lessons...
by Roy Furr
If you came to copywriting because you want to live the writer’s lifestyle, here’s a wake-up call… There’s ONE THING you absolutely need to do to become a professional copywriter. And, in fact, you need to do this every day IF you want to remain a professional...
by Roy Furr
What matters MOST when converting leads and prospects into customers and clients? Hint: There’s nothing you can say to make your copywriting or sales messages convert UNLESS you get this other thing right. This comes before copywriting. Before persuasion. Before your...
![The Power of Gratitude [Thanksgiving & Beyond]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2022/11/The-Power-of-Gratitude-Thanksgiving-Beyond-480x270.png)
by Roy Furr
I’m using tomorrow’s Thanksgiving holiday as an opportunity to talk about gratitude… … BEYOND the, “Hey it’s Thanksgiving, so be thankful for your dead turkey.” Gratitude, as a routine and daily practice, changes you. It changes the way you see the world. It changes...
by Roy Furr
If you want to get good at copywriting, FAST, today’s episode will help… Here’s the thing… There’s a LOT of ways to get better at writing copy. You can study swipe files, and hand-copy winning ads… You can write a lot of copy yourself… You can practice, practice,...
![Is Copywriting Evil? [from Joe Polish, Jay Abraham, Claude Hopkins, Dan Sullivan, Roy Furr]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2022/11/Is-Copywriting-Evil-from-Joe-Polish-Jay-Abraham-Claude-Hopkins-Dan-Sullivan-Roy-Furr-480x270.png)
by Roy Furr
Have you ever worried copywriting and marketing are unethical — even evil? I certainly have. In fact, I’ve observed and even ended up working with people whose behavior I’ve questioned. If not illegal, their attitudes and behavior wade at least waist-deep into immoral...
by Roy Furr
In today’s episode, I go deep into 2 key conversion “hacks” that will make you a much better copywriter… Master these, and you will fundamentally understand how to get buyers to convert. Here’s the thing… When someone has a problem, they WANT TO buy a solution....
by Roy Furr
If you wanna make ALL the money, what niche should you go into as a copywriter? I get similar questions all the time. And here’s the thing. My answer is “it depends.” First things first, don’t pick a niche you hate. Any writing job becomes soul-sucking if you’re...
by Roy Furr
I was surprised… One of the best copywriters is training newer copywriters NOT to use templates… And here’s the thing… I know he doesn’t currently use templates… But he did in the past, on his way to becoming the great copywriter he is. Personally, I go back and...
by Roy Furr
She didn’t mean to drop a HUGE copywriting tip and lesson on long copy vs. short copy, but that’s exactly what happened… On Saturday morning, I was at a local high school, listening to a Senior speak about one of our city’s focus programs. (My sons are both currently...
by Roy Furr
He wants to know how to use Lead Magnets to get more clients… That’s the big ask in today’s Mailbox Monday question. How to use this lead generation tool as part of an overall strategy for bringing clients and customers in the door. (Hint: Lead Magnets are an...
by Roy Furr
Read this headline and tell me you don’t want to know more… ? “He kissed me like his sister, and I knew I was alone again…” If you’re the lovelorn target of this ad, you HAVE TO keep paying attention. Because you just got punched in the gut. You FEEL the pain she...
by Roy Furr
I used to totally suck at writing long-form sales copy… Seriously. Long before I earned accolades from some of the world’s best copywriters for copy that stretched into the dozens of pages (and sold millions)… I struggled to make anything over a couple pages make any...
by Roy Furr
If you want to become a truly great copywriter… The kind of copywriter who can generate millions of dollars in sales, off a single promotion… You need to understand BIG IDEAS. Big ideas move markets. They capture the prospect’s attention and imagination. And they...
by Roy Furr
If you want to write better copy, faster, you’ll love this lesson. I first heard it from Dan Kennedy, back in 2009… Where he explained, from stage, how he spent just 3 days creating a huge direct mail campaign… That earned him a copywriting fee in the high-5- or...
