Why I Hate (Most) Marketing Certifications

Why I Hate (Most) Marketing Certifications

Most marketing certifications are a total rip-off… I just got yet another pitch by email… For yet another marketing certification… Which reminded me… I HATE MARKETING CERTIFICATIONS! Not ALL of them — but MOST. And it’s for a very specific reason: MOST are...
5+1 ways to answer the pricing question [freelance writers]

5+1 ways to answer the pricing question [freelance writers]

“So, how much do you charge?” Too many freelancers DREAD this question. Probably because it often comes too early in the conversation with a prospective client. … Before you’ve really justified your value. … Before you’ve finished your pitch. … Before you’ve...
Forget Productivity ? Be EFFECTIVE Instead!

Forget Productivity ? Be EFFECTIVE Instead!

All of our attempts at PRODUCTIVITY are misguided… You can be productive doing all the wrong things. For example… I’ve been doing these virtual coworking sessions through Focusmate, and you can see the bio of the people you’re working with. One guy said his goal was...
Why many copywriters don’t get hired [and how you can]

Why many copywriters don’t get hired [and how you can]

Have you ever been to a copywriting “cattle-call” …? If you’ve ever created a profile on a freelance job site, the answer is YES. Also, if you’ve gone to events where there are a lot of copywriters trying to connect with fewer clients. The situation in either case is...
How to Succeed in Marketing Without Being an Expert

How to Succeed in Marketing Without Being an Expert

What if you didn’t have to be a better copywriter or marketer, to get more conversions… If you want more leads, customers, sales, and profits… The answer might NOT be to learn some new hack to improve your copywriting or marketing skills. It might come down to one...