I used to be in love with the sound of my voice…
Except, instead of my actual voice, I was in love with my WRITING voice.
But here’s the thing.
Nobody really wanted to read THAT writing.
It was overly-stylized. Flowery. Too much puffery.
The STYLE made it about ME and MY EGO…
NOT about the reader.
I eventually learned my lesson: If you want to write copy that sells…
And makes fat stacks of cash…
You MUST, MUST, MUST get over your ego, your style, and your quest for recognition as a writer…
And learn to write copy like A-list copywriters — today’s episode shares how.
Yours for bigger breakthroughs,
Roy Furr
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