by Roy Furr
How do you know if your advertising or marketing works? By testing, of course! But where do you even start? Where do you begin testing ads? That’s an EXCELLENT question. My short answer is: start with the right THINKING. Because with the right thinking — the right...
![When CRAZY-GOOD things happen [SYNCHRONICITY in your business and career]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2022/02/When-CRAZY-GOOD-things-happen-SYNCHRONICITY-in-your-business-and-career-480x270.png)
by Roy Furr
There are things that happen when you start taking action, that can’t quite be explained… Forgive me if this feels a little too woo-woo for you… But I’ve noticed that when I really get going in business… Things seem to fall in place. And sometime’s, it’s completely...
![Pig-Headed Discipline & Determination [Lesson from Chet Holmes]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2022/02/Do-you-practice-Pig-Headed-Discipline-Determination-480x270.png)
by Roy Furr
How EASY do you think success should be? Because here’s a little hint… It’s NOT. I mean, later, once you’ve put in the reps and solved this current challenge a dozen or more times, what you’re dealing with now might feel easy. But each time you’re developing a new...
![Your Customer’s Two Journeys [emotional copywriting]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2022/02/Your-Customers-Two-Journeys-emotional-copywriting-480x270.png)
by Roy Furr
Great storytelling isn’t just about what happens… It’s about how the characters in the story FEEL about what happens. This is a major premise and principle behind the excellent Audible program, The Hero’s 2 Journeys… From Will Smith’s script and screenwriting...
![Finding Your Buyers [#1 paid traffic secret?]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2022/02/Finding-Your-Buyers-1-paid-traffic-secret-480x270.png)
by Roy Furr
Who’s ready, willing, and able to give you money? That’s what Google, Facebook, and the other ad networks all want to know. They want you to be successful. Because they want you to spend more and more money with them. BUT, they can’t do it themselves. They can’t...
