Why most copywriters suck…

This could be painful… But if it is, it’s also a way past the pain.  Out of the pain.  And to writing much better — higher-converting sales copy. I want to tell you why most copywriters suck as writers. And it has everything to do with how we are taught in school —...

The most effective copywriter website template…

What I’m about to reveal to you might just blow your mind… In part, because it breaks nearly every rule you’ve been told about marketing yourself as a copywriter. I’m going to share with you something powerful. It’s a website template. A website template specifically...

7+1 tactics to write better sales copy…

I can be a nitpicky SOB… I was reviewing some copy late last week.  And making edits. And there were a few issues that kept coming up. Even though the copy was fundamentally good, there were a few issues that kept bugging me. I edited them out.  Then, I told the...

Getting started as a health copywriter

So, you want to get started as a copywriter for the health and supplements industry? The “How do I get started as a copywriter?” question is by far the most common question I get from readers. And at the risk of just providing the same answer over and over again, I am...

Break the rules (grow your business)

Here’s today’s Video Friday — on reinventing your business… Disruption.  Reinvention.  It’s all the rage. New businesses breaking the rules of their industry, and winning. But you don’t have to be in Silicon Valley — or even a tech company — for this to apply to your...

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   • Total Business Breakthrough Marketing Audit
   • Scientific Advertising by Claude Hopkins (PDF and Audiobook)

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