Breakthrough Advertising by Eugene Schwartz – One big idea [video]

by

Here’s a new approach to Video Friday…




This lesson may be familiar to you, but it’s worth revisiting.

It’s THE most important, transformational, and BREAKTHROUGH big idea in Eugene Schwartz’s classic book, Breakthrough Advertising.

After you watch the video, make sure to leave your comments on whether you like this “one big idea” format, sharing my biggest takeaways from books on marketing, copywriting, selling, advertising, business-building, and more.

Yours for bigger breakthroughs,

Roy Furr

5 Comments

  1. Amisha
    Amisha on Saturday at 10:04 am

    Loved this video and the explanation of the stages of customer awareness. I would like to learn more about copywriting secrets and tips found in books to improve my sales copy!

    Reply
  2. rohishetty
    rohishetty on Thursday at 11:41 am

    Thanks, Roy!
    I found your description of the market awareness spectrum super-helpful.
    I'm so glad I found your site today.
    Please continue to share your insights on other books.
    Much metta, Rohi

    Reply
  3. Carlo Gargiulo
    Carlo Gargiulo on Thursday at 1:54 am

    Love this video Roy 🙂

    Reply
    • royfurr
      royfurr on Thursday at 12:09 pm

      Thank you Carlo!

      Reply
  4. Denise Cohen
    Denise Cohen on Tuesday at 1:03 pm

    So helpful! Thank you so much.

    Reply

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