Here’s a new approach to Video Friday…

This lesson may be familiar to you, but it’s worth revisiting.

It’s THE most important, transformational, and BREAKTHROUGH big idea in Eugene Schwartz’s classic book, Breakthrough Advertising.

After you watch the video, make sure to leave your comments on whether you like this “one big idea” format, sharing my biggest takeaways from books on marketing, copywriting, selling, advertising, business-building, and more.

Yours for bigger breakthroughs,

Roy Furr

Instant Download: 5 Free Gifts

Especially valuable for: Copywriters, Direct Marketers, and Internet Entrepreneurs... 

   • My Response to a Copywriter Looking for Career Advice
   • The Master Secret of Great Marketing
   • The Single-Most Powerful Word in Persuasion
   • Total Business Breakthrough Marketing Audit
   • Scientific Advertising by Claude Hopkins (PDF and Audiobook)

Enter your info.  Try my daily emails.  Get instant download access to these 5 gifts now. 

Thanks! Check your email to confirm & grab your free goodies...