Here’s a new approach to Video Friday…

This lesson may be familiar to you, but it’s worth revisiting.

It’s THE most important, transformational, and BREAKTHROUGH big idea in Eugene Schwartz’s classic book, Breakthrough Advertising.

After you watch the video, make sure to leave your comments on whether you like this “one big idea” format, sharing my biggest takeaways from books on marketing, copywriting, selling, advertising, business-building, and more.

Yours for bigger breakthroughs,

Roy Furr