This could be the secret to really connecting on an emotional level…

I discovered a powerful framework in the work of Dr. John Gottman, considered one of the world’s preeminent researchers on relationships.

It’s called The 7 Emotional Command Systems.

Have you ever seen the movie Inside Out?  In it, it shows our minds being run by 5 driving emotions, that largely dictate how we’re interacting with the world.

This is kind of like that — but also, not.

Because it’s not just about feeling happy, in the moment.  Or fearful.  Or disgusted.  Rather, it’s about the lens or model through which all of those emotions will be processed.

Each of us has dominant emotional command systems that we bring to life in general.  And in specific instances, we may favor one or more of these over the others.  But we all have access to all of them.

And understanding this one concept could have a profound influence on how you speak to your market.

Dive into the video to discover The 7 Emotional Command Systems…




Yours for bigger breakthroughs,

Roy Furr