The power of the “pivot”

This is the hard thing you must do to make your life easy… Have you ever been doing something, or going in one way, and not getting the results you want? I doesn’t have to be big, direction-of-your-life stuff.  It can be as small as the way you’re writing an ad. Or,...

How to conduct a great interview…

I’ve done a ton of interviews… Both as the giver and receiver, the interviewer and the interviewee. The interviews have been designed to create content.  They’ve been designed to simply gather information, such as when gathering information from a client for a...

The difference between “good” and “great”

To be great at something often requires you to do the exact opposite of what it took to be good… Today’s issue is going to be quick. I was on the phone with the CEO who runs a company for one of the world’s top marketing and business thinkers. I won’t go into too many...

Outwitting the algorithms for better SEO and organic traffic

Watch out! I’ve got a feeling this is going to be one of those “pull no punches” issues. It comes from an email I got.  Which normally I would reserve for a Mailbox Monday issue. But it has me a little inspired.  Riled up. And so I’m just going to go ahead and speak...

4 ways to write better sales copy…

Today, four ways to write better sales and marketing copy… It’s Monday — which means today I get to open up the ol’ mailbox and answer YOUR questions! To have your question answered in a future Mailbox Monday issue, drop the question in my mailbox here. Here’s today’s...

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