“Are you going to show up to play, or are you going to show up to win?”

Gary Bencivenga became the world’s greatest living copywriter based on this example.

I become a different person every time I step on the ice in hockey gear, based on this principle.

I use this principle to beat controls written by A-list copywriters, with this in mind.

Not everything in life is a competition.  Raising kids is a great reminder of this.  In many moments, showing love and kindness is far more important than who is the best/fastest/strongest/etc.

But when you step into the arena, what mindset will you choose?

Here’s today’s Video Friday issue of Breakthrough Marketing Secrets

Yours for bigger breakthroughs,

Roy Furr

PS: Want a point-by-point breakdown of the exact templates I use to beat the controls of A-list copywriters?  It’s in High-Velocity Copywriting Templates.

Watch that this weekend, write higher-converting copy next week.