You’re probably familiar with Robert Cialdini as one of the world’s leading academic persuasion researchers… But he was far from the first. In fact, all the way back in the 1930s, one of America’s most-respected speech teachers was Allen H. Monroe of Purdue...
Everybody wants passive income… I love direct marketing. Because it’s the ultimate study in human psychology. If you want to peer into how human minds think, you need to look at their behavior “in the wild.” Contrast that with academic psychology. In academics, you...
Sometimes trying to save time or a dime can be the biggest mistake… Today’s Mailbox Monday is a familiar conundrum in businesses — especially those with a big catalog of products to sell. And, I think it’s one of those places where logic totally screws us up. Because...
Sometimes even smart marketers screw this up… Got a Facebook Messenger ad today from a brand/company/personality that I know knows better. But they broke one of the most fundamental rules of effective direct marketing. And I don’t want to call them out in particular —...
Yesterday’s essay stirred up a lively debate… A reader posted to a private Facebook group (thank you Bobby) and the punches began flying… I said copywriting is dead. A bunch of commenters agreed with the more nuanced point I made. A bunch — especially those who listed...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
