The secret to generating passive income…

The secret to generating passive income…

Everybody wants passive income… I love direct marketing. Because it’s the ultimate study in human psychology.  If you want to peer into how human minds think, you need to look at their behavior “in the wild.” Contrast that with academic psychology.  In academics, you...
Huge mistake when trying to sell a catalog of products…

Huge mistake when trying to sell a catalog of products…

Sometimes trying to save time or a dime can be the biggest mistake… Today’s Mailbox Monday is a familiar conundrum in businesses — especially those with a big catalog of products to sell. And, I think it’s one of those places where logic totally screws us up.  Because...
A really basic marketing rule, with huge impact…

A really basic marketing rule, with huge impact…

Sometimes even smart marketers screw this up… Got a Facebook Messenger ad today from a brand/company/personality that I know knows better. But they broke one of the most fundamental rules of effective direct marketing. And I don’t want to call them out in particular —...
Haters, haters, all over the place…

Haters, haters, all over the place…

Yesterday’s essay stirred up a lively debate… A reader posted to a private Facebook group (thank you Bobby) and the punches began flying… I said copywriting is dead. A bunch of commenters agreed with the more nuanced point I made. A bunch — especially those who listed...