Why the “in-service” attitude will keep you broke…

Most people who sell their services have completely the wrong mindset about dealing with clients… Here’s the thing. When most of us got started in our careers, was working for somebody else. It was their business, their rules, and our role was to serve them. Our...

How NOT to approach clients…

Happy Monday from snowy Nebraska! There’s a blizzard of snow swirling outside, but I’m keeping warm in my home office.  And since my mailbox is digital, I don’t even have to put my boots on to check it. So let’s dive into Mailbox Monday. But I will warn you… This is a...

What’s your word of the year?

Do you have a word of the year for 2018? Applying this concept in 2017 was a critical part of moving my business one huge leap forward in 2017, with the launch of BTMSinsiders… And over the coming year, I expect to achieve even bigger things… In today’s Video Friday,...

Closing cold leads: the ultimate growth strategy

There are two fundamentally different paths to success in a service business… The first is to find and close all the hot leads… The second is to sell to everyone else… Closing hot leads: The lazy copywriter’s way to riches? Again, copywriters make great punching...

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