Today’s Video Friday is about how to stand out and shift the entire direction of a market…

It’s something that the world’s greatest, most innovative businesses have done either intentionally or instinctively…

And it’s something that YOU can do if you want to get more attention and interest from your ideal customers, and get them on board with YOU — which, yes, leads to more business for you, too…

It’s an in-depth conversation with my coach, Joseph Rodrigues.

We talk about the concept of a Point of View, how it’s a part of Category Design, and Play Bigger, the book that inspired it (and that I consider a top-five business book for all entrepreneurs).  I also get a little fired up when I talk about how I’m applying it…

Here’s the video:

Get the Play Bigger book from Amazon.

Check out Joseph’s YouTube channel.

Yours for bigger breakthroughs,

Roy Furr