Point of View, Category Design, and Being Different in Business, based on the book Play Bigger

Today’s Video Friday is about how to stand out and shift the entire direction of a market…

It’s something that the world’s greatest, most innovative businesses have done either intentionally or instinctively…

And it’s something that YOU can do if you want to get more attention and interest from your ideal customers, and get them on board with YOU — which, yes, leads to more business for you, too…

It’s an in-depth conversation with my coach, Joseph Rodrigues.

We talk about the concept of a Point of View, how it’s a part of Category Design, and Play Bigger, the book that inspired it (and that I consider a top-five business book for all entrepreneurs). I also get a little fired up when I talk about how I’m applying it…

Here’s the video:

Get the Play Bigger book from Amazon.

Check out Joseph’s YouTube channel.

Yours for bigger breakthroughs,

Roy Furr

"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely.
It's the easiest way to become "untouchable" in your field.
Watch this 4:17 video now to learn the secret.

What Is Breakthrough Marketing Secrets?

Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.

In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.

He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.

Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...

Showing YOU how to use them and profit!

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