Beware the “cattle call” client-getting trap…

Beware the “cattle call” client-getting trap…

A professional friend of mine just unsubscribed from Breakthrough Marketing Secrets… He was kind enough to give me his comments — his “reason why” for stopping. Bad news.  He was basically throwing in the towel on this whole copywriting thing.  Unsubscribing not just...
“My client says I’m telling too many stories!”

“My client says I’m telling too many stories!”

Have you ever felt like you wanted to fight a client? I have… If you’ve ever heard the advice to “pick your battles,” you should know it applies as much to clients as it does to personal relationships. The following question is about using stories in your marketing. ...
A widely-hated truth about closing high-ticket sales…

A widely-hated truth about closing high-ticket sales…

If you’re like most of my readers, at least some of the sales you make in your business are high-ticket sales… For the purposes of this illustration, let’s say anything over $1,000. If you’ve put up a website and engaged on social media, and you’re hoping people are...
How I made $45,000 from a single idea…

How I made $45,000 from a single idea…

A client of mine emailed me recently, and told me you’d like to hear about this… He thought you’d find it valuable. This is the guy who created the EMP-resistant backup solar generator.  The one we sold over a million dollars of, on the strength of one promotion. I...
The power to write your own ticket…

The power to write your own ticket…

What does it mean to write your own ticket — and do YOU have this power? I was thinking about this last night. And specifically, I was thinking about the deeper value I’m trying to deliver through Breakthrough Marketing Secrets and BTMSinsiders. Let’s rewind a bit....