It’s Video Friday!
This is about The Most Valuable Customer Strategy. It’s about how to dominate a market. And it points to a process you can use to uncover hidden profit opportunities in any business — and multiply sales and profits by 3X to 11X.
The first chunk of The Most Valuable Customer training (6 videos, over 2.5 hours) has been added to BTMSinsiders, and the remainder will be published next week.
If you’re a business owner, the relevance should be obvious. You will see how to grow your business fast.
If you’re a consultant, coach, or copywriter, I want to highlight one 44-minute video on How to Use The MVC Strategy for Client Businesses. I break down how to use this strategy as a diagnostic tool to help your clients see powerful growth opportunities in their business. How to sell that as a service. And how to use it to unlock a virtually unlimited stream of projects and consulting fees from your clients.
(Oh, and if you’re curious about how I’d swipe The Wall Street Journal’s “Two Young Men” selling story and use it for my stuff — check out the video above! Story selling at work, while also sharing a valuable lesson!)
Yours for bigger breakthroughs,