Who the heck are you marketing to? On Buyer Personas…

Who the heck are you marketing to? On Buyer Personas…

“My audience?  Anybody with a pulse!” Does the above sound familiar? Most people in business think they’re thinking big with this.  Which is a big mistake.  When you think this way, you actually limit yourself, and keep your results small. It’s against our inner...
My secret marketing and business superpower

My secret marketing and business superpower

What if you had super powers? Have you ever watched one of those super hero movies, and thought, “What if?” I’m sure you have.  Or, maybe it was reading the comics.  Or some other story. We all wonder what it would be like to have super powers.  To fly.  To have...
How to track royalties, for copywriters and other consultants

How to track royalties, for copywriters and other consultants

Nearly every copywriter I’ve ever spoken with has wanted to master this one aspect of the business: ROYALTIES! If that’s you…  And specifically, if you want to know more about tracking royalties…  You’re going to love this issue. This is a “Mailbox Monday” issue —...
This makes your selling messages ultra-relevant

This makes your selling messages ultra-relevant

I love working with great marketers and copywriters… I was talking to my coach this morning, who works with some really high-level entrepreneurs.  And he revealed he’s been benefiting from one of the same principles that’s driven a lot of my quick copywriting success....
How to command attention in a crowded, noisy market

How to command attention in a crowded, noisy market

This week I keep reflecting on what I’ve learned about Category Kings from the book Play Bigger… I didn’t really intend to write about it all week.  And in fact, tomorrow I’ve already planned to write about something completely different.  But I had just one more...