Want to know how a highly-successful copywriter thinks?
Rainmaker, today’s issue is very different than my normal daily Breakthrough Marketing Secrets essays.
A reader and copywriter I’ve been doing some side work with asked for a favor.
He wanted my review of a piece of copy he wrote. It was the restaurant letter assignment out of the AWAI copywriting program.
Now, normally it’s going to set you back $1,250 for me to review your copy. (The service is described here.)
But I decided to make a one-time exception, on one condition.
Because of my prior relationship with this copywriter, I offered to do a video review, if I could share it with YOU, too.
Here’s the video review:
Yours for bigger breakthroughs,
Roy Furr
Editor, Breakthrough Marketing Secrets
Enjoyed the review Roy. It was huge to hear a live take on the restaurant assignment.
If I remember correctly, the assignment asks that you convince your best friend to join you for dinner at the drop of a hat. This obviously makes it pretty tough to scale and is not the style you’d normally use to write a sales letter.
It also says to describe the restaurant in vivid detail.
I had the same problem as the writer of this letter… when I was done it seemed all about the restaurant and not enough about my friend.
Your idea about making it seem like an exclusive invite that would likely fill up fast makes me want to go rewrite my letter. AWAI never said you can’t have a list of 15 best friends and only offer spots to 8 of them :). (Heck, as hard as it is to actually get a group of friends together these days, you might be on to something. Next time I go out for a beer I might send a text to 8 people and say that there’s room for 5 but you have to get back to me right away if you want a spot.)
Thanks for the posts.
Great copy critique. Thanks!