7 Ways To Boost Your Biz 25% Or More

7 Ways To Boost Your Biz 25% Or More

The image above is from InfusionSoft. It’s an illustration of what they call “The Perfect Customer Lifecycle.” And I’m going to show how it represents your opportunity to grow your business by as much as 1,608% — or more — even if you don’t use InfusionSoft. I’ll...
Create a $1 Billion Online Business in Under 8 Years

Create a $1 Billion Online Business in Under 8 Years

I may make a powerful enemy in the direct marketing world with this post… But it will also break down a business model that was used to create a $1-billion-plus direct marketing business in under 8 years — a model with many lessons to teach! I should, by most...
Two Under-Appreciated Secrets To Copywriting Success…

Two Under-Appreciated Secrets To Copywriting Success…

Today, I’m going to share not one, but two under-appreciated secrets to your success as a copywriter… And NEITHER ONE has anything to do with your writing ability. While many would argue otherwise, the immortal Gene Schwartz once started a talk by saying that he was...
Client Hates My Writing — What Do I Do?

Client Hates My Writing — What Do I Do?

Lookout below! I think it’s time for a little unvarnished truth… It’s Mailbox Monday… Which means it’s time for me to open up the ol’ mailbox and see what kind of questions YOU have for me… And remember — if you want to get your question answered here, all you have to...
This “Revolution” Will Create Tomorrow’s Billionaires

This “Revolution” Will Create Tomorrow’s Billionaires

Prediction is a tricky business. And I try not to do too much of it. But there are some things that I feel incredibly certain about. And when that happens, I don’t hesitate to share. I still remember when the Euro was being introduced. The timing of my memory was...
15 Traits of Highly Persuasive People

15 Traits of Highly Persuasive People

So, today’s issue is a bit different than most. I’m not going to write much. Instead, I want to share an article I found particularly good — and useful. I found it shared on Facebook by my friend and fellow copywriter, Dan Meredith. The article is about 15 Secrets of...
Google’s Next Big Slap: “Mobilegeddon!”

Google’s Next Big Slap: “Mobilegeddon!”

I’m about to get curmudgeonly. And this is NOT an April Fool’s prank… On March 18th, I started getting emails from Google. They wanted to let me know that some of the sites I own are not “mobile friendly.” And that I have until April 21st to get this taken care of, or...