How To Spy On Your Customers Online

How To Spy On Your Customers Online

Today’s post is inspired by the big announcement that Facebook is now going to start offering advertisers insight into what its users are talking about. They’re calling it “Topic Data.” Basically, they’re looking at all the posts users are making online, and trying to...
Good Copy Doesn’t Look Like “Good Copy”

Good Copy Doesn’t Look Like “Good Copy”

Sometimes I feel like I’m being repetitive. But you try writing an email a day not getting repetitive! And besides, some ideas are so good they’re worth repeating. Over, and over, and over again. Until the truth is unmistakable. That’s where I’m at today. This thought...
You are powerful beyond measure…

You are powerful beyond measure…

For today’s Grab Bag Friday, I just want to share a quote with you. I think I’ve shared it before, but it’s one of those that’s worth reading over again, even if you’ve read it before. It’s from Marianne Williamson’s A Return To Love… “Our deepest fear is not that we...
Chasing Paper Versus Following Your Purpose…

Chasing Paper Versus Following Your Purpose…

Let me just start off by calling out a big success myth… “Do what you love and the money will follow.” Not quite… We all have plenty of things we love that are great for US, but that are NOT a way to make a real living. Heck, that aren’t even enough to buy us a...
Copywriting Peer Reviews Suck (Part 2)…

Copywriting Peer Reviews Suck (Part 2)…

Did you feel the earth rumbling? Turns out my Why Copywriting Peer Reviews Suck email yesterday set off a few earthquakes in the industry. And while I’m not going to reveal specifically who it was that reached out to me — both in agreement and disagreement — I’ll...
Why Copywriting Peer Reviews Suck…

Why Copywriting Peer Reviews Suck…

Copywriting peer reviews can really suck. They can be horrible, horrible things. And NOT for the reason you’re thinking. But they can also be good, productive, helpful processes. And today, I’d like to try to address both sides. Now here’s the really hard part… I’m...