29 Revenue Models You Can Use To Make Money This Year…

I’ve spent a bunch of time getting to know folks in the startup community, and limited time working with startups. The interesting thing I notice about a lot of startups, and especially people in the startup community who have not yet run a business, is that they tend...

1,000 True Fans, and Direct Marketing

Kevin Kelly — who, among other things, is famous as being the founder of Wired magazine — wrote an article back in March 2008 called 1,000 True Fans. I may have written about the principle here before, but it’s worth revisiting. Especially in the context of how you...

How Top Direct Marketers Use Social Media…

The other day I got an email from someone who wanted to introduce me to their new social media network. And not just me, but YOU — through me. They suggested I check it out, and then write about it here. I ignored the message. Then, I got a second message. The “just...

Your Copy Has Only One Job To Do (Don’t Screw It Up)…

Today, I want to riff on a topic I first heard from my brief-but-oh-so-important mentor, Mark Ford (aka. Michael Masterson). When I was doing a bunch of work with AWAI, I got Mark’s input on a couple projects, which really helped me understand some core elements of...

When Copywriters Should Work Royalty-Only (and when to stop)

Hello and welcome to another Mailbox Monday! Today, we’re talking royalties! Which is, of course, every good copywriter’s favorite subject. Because it’s our opportunity to get paid what we’re worth to our client (good or bad). And with that, the potential to make a...

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