REJECTION! How to deal with it…

REJECTION! How to deal with it…

Today’s topic is one of those that’s a little painful to pull out. It’s one of those things that we hide from, repress, and don’t want to think about ever again. But if you’re in a selling profession or a creative-for-hire (like copywriters), it’s something you’re...
What is your MTP?

What is your MTP?

I’ve been really into the work of Peter Diamandis recently… You may have heard of him in connection with his last book, Abundance: The Future Is Better Than You Think (it was a New York Times bestseller). Or perhaps you’ve heard of him more recently, as part of the...
8 words of perfect sales copy…

8 words of perfect sales copy…

The other day, I was driving around town, and saw a sign that struck me. It contained just 8 words, and contact info. But those 8 words were perfect copy if you were their target market. When I tell you what this haiku of wonderful sales copy is, you’ll recognize it...
“Can you sell with just emails?”

“Can you sell with just emails?”

Hello and welcome to another Mailbox Monday… For those of you who are newer to Breakthrough Marketing Secrets, every Monday I answer YOUR questions here. All you have to do to get in the queue (which is currently about 5 weeks deep), is to send your question to...