![Education-based marketing strategies — how relevant are they today?]()
by Roy Furr
As you know if you’ve been reading Breakthrough Marketing Secrets for any length of time, I’m a full-on direct marketing curmudgeon. I know, nobody in their 30s should be a curmudgeon. But I can’t help it. Ever since I discovered direct marketing and realized...
![It’s time to ditch your New Year’s Resolutions…]()
by Roy Furr
So… It’s been all of a week. Have you screwed up yet? Have you failed at your New Year’s Resolution to lose weight, exercise more, eat healthy food, manage your debt, drink less booze, save more money, spend less, make more… Whatever… ? And if you haven’t totally...
by Roy Furr
In this special issue of Breakthrough Marketing Secrets, I’m sharing a letter from the future. The idea came out of a flub I made on New Year’s Eve, saying that I’d see you in 2105… Which got the ol’ gears a’turnin’… What will direct marketing be like in 2105? How...
![All the copy you write is worthless without this… (Or… how most local business websites totally screw up!)]()
by Roy Furr
Who wants to bash some bad advertising? 🙂 I’ve just spent a significant amount of time looking at a small business website. It’s for a business you wouldn’t recognize, in an industry you likely don’t care about, in a town in the middle of America you’ve likely never...
![How to get hired (with no experience) in a competitive direct response industry]()
by Roy Furr
Hello and welcome back to Breakthrough Marketing Secrets! I hope you enjoyed your holidays and got some much-needed R&R… I know I did. It was a Star Wars Christmas at the Furr house. Our sons (our two oldest kids) had never seen Star Wars, and we’d spent the last...
![Top 10 Breakthroughs of 2014: #1]()
by Roy Furr
Concluding our Top 10 Breakthrough Marketing Secrets of 2014, we’ve made it all the way to #1. Drum roll please… Bat-ta-ta-ta-ta-ta-ta-ta-t-t-t-t-t-t-t-t-t-t-t-t-t-t-t-t… Top 10 Breakthrough Marketing Secrets articles of 2014: #1: My response to a copywriter looking...
![Top 10 Breakthroughs of 2014: #2]()
by Roy Furr
Happy New Year! And… Welcome to the year 2105! (Oops!) Thanks to reader Joseph Ratliff who pointed that little flub out… But I think he inspired a post to come… A letter from the future, about the state of direct marketing in 2105… That one should be fun to write!...
