It’s time to ditch your New Year’s Resolutions…

It’s time to ditch your New Year’s Resolutions…

So… It’s been all of a week. Have you screwed up yet? Have you failed at your New Year’s Resolution to lose weight, exercise more, eat healthy food, manage your debt, drink less booze, save more money, spend less, make more… Whatever… ? And if you haven’t totally...
A letter about the state of direct marketing, from the year 2105…

A letter about the state of direct marketing, from the year 2105…

In this special issue of Breakthrough Marketing Secrets, I’m sharing a letter from the future. The idea came out of a flub I made on New Year’s Eve, saying that I’d see you in 2105… Which got the ol’ gears a’turnin’… What will direct marketing be like in 2105? How...
Top 10 Breakthroughs of 2014: #1

Top 10 Breakthroughs of 2014: #1

Concluding our Top 10 Breakthrough Marketing Secrets of 2014, we’ve made it all the way to #1. Drum roll please… Bat-ta-ta-ta-ta-ta-ta-ta-t-t-t-t-t-t-t-t-t-t-t-t-t-t-t-t… Top 10 Breakthrough Marketing Secrets articles of 2014: #1: My response to a copywriter looking...
Top 10 Breakthroughs of 2014: #2

Top 10 Breakthroughs of 2014: #2

Happy New Year! And… Welcome to the year 2105! (Oops!) Thanks to reader Joseph Ratliff who pointed that little flub out… But I think he inspired a post to come… A letter from the future, about the state of direct marketing in 2105… That one should be fun to write!...