Yesterday I caught a little bit of flak for my post on 5 ways to know if you’re going to be a failure…
Apparently this was an overwhelmingly negative post — or at least, headline.
I think in reading it critically, you can recognize that it’s a “do this, not that” post meant to point you away from things you might be doing that will get you burned. And toward things that will make you more successful.
I correlate it to yelling “Stop” to my kids when they’re about to touch a hot stove. Sometimes, you have to get pretty direct — even a bit scary — when it comes time to issue a warning. Because raising your voice a bit can prevent major pain.
That was my spirit in the post yesterday — though I can definitely see how a more sensitive reader might read it as negative.
I can’t promise that I’ll never write anything that negative again — when I think it’s helpful. But I do take feedback into account.
That said, with the talk of failure yesterday, I want to flip that on its head today.
I just got off the phone with the one and only Doberman Dan…
I persuaded him to get on the phone and share his story, on the record, and I’ll be able to share that recording with you soon.
But there was something he said — reflecting on all his ups and downs — that provides a nice counterpoint to yesterday’s article on failure. So I want to share it today.
Dan said to me that one of the most important lessons he’s ever learned is “There is no failure…”
I’m not going to give away too much of Dan’s story here. But I’ll tell you that like lots of us in business, he’s been through ups and downs.
I’ve had my own bad days, weeks, months, years…
Sometimes, everything is clicking. Sometimes, it just won’t, no matter how hard you push.
Sometimes, a marketing campaign is just minting cash for you. Sometimes, everything you do seems to be a nonstarter.
It’s the nature of the beast. It’s the nature of entrepreneurship. It’s the nature of stepping out on your own, taking risks, and doing the things most people are too scared to do.
If you’re going to be an entrepreneur, you’re going to experience “failure.”
You’re going to fall on your face.
Things won’t work out as planned. Not only will your Plan A not work out, but your Plan B, C, and D, too…
The point Dan made, that I agree totally with, is that you can’t ultimately call these a failure, as long as you adopt the right attitude…
You have to be willing to pick yourself up, brush yourself off, and look back on what happened for its lessons.
With this attitude, everything that happens has two possible results…
Either, it works like you want it to…
Or, you learn what not to do!
Neither of these are failure. You either enjoy success, or a learning opportunity.
Apply this attitude to everything in life, and you’ll be amazed what a difference it makes.
If you can become emotionally detached from “failure,” you will be willing to try more things. To stretch more. To experiment. And some of those experiments will lead to incredible breakthroughs.
In fact, I’ve noticed this as a common trait in all the most successful copywriters I’ve ever known or had the pleasure to learn from…
Which leads me to a very interesting topic I covered at my workshop, that I haven’t talked about in the advertising up to this point.
As part of the first session, I covered “The Secret Mental Game of the World’s Best Copywriters.”
I’ve been fascinated with psychology my entire life. Especially the “further reaches of human nature,” in Maslow’s terms — what super advanced/successful/happy people do and how they think.
While this can include folks like spiritually enlightened individuals, I think it applies to anyone who is extremely successful at whatever craft they choose to take on. Including copywriting.
And so when I got into copywriting, I became fascinated with what the world’s best copywriters do, and how they think.
This ended up being a pleasant surprise to many of the attendees. They’d come for the “what to do and how to do it” part, but this “how to think” part gave so much of that context that the workshop wouldn’t have been complete without it.
And this thinking that Doberman Dan shared with me — while presented in different words — is definitely consistent with “The Secret Mental Game of the World’s Best Copywriters.”
If you want to be incredibly successful as a copywriter — sooner rather than later — adopting the right mindset can be as powerful as developing the right skills.
And it’s all included when you get the audio download version of the workshop.
As I send this, there’s just over 24 hours left to grab your copy.
And then these recordings are going into the vault, never to be offered at the same price again.
You’ll have 12 months to put it to the test and get the results I promise, or you’ll get a prompt and courteous full refund. In short, I stand behind the “Mental Game” lesson and everything else. Apply it, and you’ll become a better, more successful copywriter — or your money back.
Yours for bigger breakthroughs,
Editor, Breakthrough Marketing Secrets