by Roy Furr
There’s a nasty undercurrent in our society that teaches many — consciously and unconsciously — that selling is evil. Somehow corrupt. Inherently deceptive. Malicious. I disagree. And I don’t think I can say it better than Joe Polish did in this video… For those who...
![Double revenue on your first sale to a new customer]()
by Roy Furr
The hardest, most expensive thing to do in just about any business is to get new customers. It’s also one of the most important things you can do. And it’s, by far, the most coveted marketing goal. When you hear about all the top marketing consultants and copywriters,...
![The secret to selling high-ticket services (or, how I caught a whale!)]()
by Roy Furr
During the recent conversations around the Titans of Direct Response promotion, I had a lot of questions come up… But there’s one that kept surfacing again and again, so I’d like to address it here… “Just how did you land a whale of a project like this — and a...
![This “get more customers” math is the secret to dominating your industry]()
by Roy Furr
Here’s another excerpt from my upcoming Breakthrough Marketing Secrets book. Gary Halbert used to always say that to be great at direct marketing, you had to understand two things. First, behavioral psychology — what makes people respond… And second, math — how your...
![Don’t make this dumb business mistake…]()
by Roy Furr
Today I have a quick story for you. It’s about hiring copywriters. And a dumb mistake someone made in regard to hiring me. (Yes, I know that sounds really cocky.) But the lesson is MUCH bigger than that. So even if you don’t regularly hire copywriters (or you’re not a...
by Roy Furr
So… It appears I’ve opened a can of worms… You see, Boardroom’s upcoming event, The Titans of Direct Response, is missing something… Women speakers. Actually, it’s missing a lot of things, if diversity is your primary goal. African Americans. Latinos. There’s only one...
