There’s a nasty undercurrent in our society that teaches many — consciously and unconsciously — that selling is evil. Somehow corrupt. Inherently deceptive. Malicious.
I disagree. And I don’t think I can say it better than Joe Polish did in this video…
For those who don’t know Joe, he’s a long-time student of direct marketing.
He went from dead-broke carpet cleaner to massive success in his own carpet cleaning business… Then packaged and systematized his carpet cleaning business marketing system for others to use.
His methods have gone on to sell over $1 billion in carpet cleaning… Largely on the power of direct response.
And now, he’s not only THE top expert on marketing for carpet cleaners…
He’s one of the top teachers and experts on direct marketing on the planet.
His podcast, with Dean Jackson (another brilliant marketer), is worth going back and listening to every episode.
It’s called I Love Marketing, and you can learn about it here… www.ILoveMarketing.com.
It’s one of those where I suggest you go back and listen to every single episode in full. It takes a LOT of time, but it’s like getting a Masters-level degree in marketing that works.
I hope you enjoyed the video. I’d love for you to share your thoughts in the comments below.
Yours for bigger breakthroughs,
Roy Furr
Editor, Breakthrough Marketing Secrets
