The single-most powerful mental superpower…

What I’m sharing today is much bigger than marketing… And yet, if you truly take it to heart, it will make you a better marketer.  Also, salesperson, businessperson, leader, writer, communicator… And on, and on. It applies to pretty much any skill or capability that...

Don’t fall for this “shortcut”

I’ve gotten a rash of LinkedIn connection requests recently from people who bill themselves as “Certified High-Ticket Closers.” Now, I’ve stayed out of the “certification” business. I used to sell IT certification training, and that made sense.  Because you could...

“Your marketing campaign failed, now what?”

What I’m about to share with you could dramatically increase your win rate or batting average, across all the marketing campaigns you run… As I’m pretty sure I’ve shared before, my word for the year 2018 is PROCESS. That is, I’m working on as many processes within my...