Case studies are underrated

Sometimes complex marketing problems have simple solutions… I was talking to a neighbor today.  He’s in a business where he’s basically a problem solver. There’s a generic name for people who do what he does.  But it doesn’t really tell you anything — it’s wildly...

Your deepest, darkest desire…

What motivates us? Sure, there’s the good, the true, the beautiful. We’re motivated because we believe a better world is possible, and we want to make it real. We’re motivated to create the best life for ourselves, our loved ones, our community, our country, our...

How to Overcome Writer’s Block

Writer’s block is a lie… Yep, I said it. Writer’s block is a lie. It’s a dangerous myth that becomes an excuse for you to be unproductive. I think that there are some actual underlying issues that make it hard to write. In fact, I’d like to focus on these three… — You...

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