Why people reject you (and your marketing)

We like to think of ourselves as rational creatures… As someone who writes for the investment markets, I’ve grown incredibly cynical of the idea of a “rational market” — assuming that the mass of individual human being investors that make up the market will behave...

Get back on track, fast

Vacations are a double-edged sword… On one hand, you absolutely NEED them.  And the less work-y and the more vacation-y the better. You should turn off your phone.  You should not log on.  You should go “radio silent.”  And no, you shouldn’t pay for the international...

The “typical” day of a top copywriter…

I don’t have a typical day… That’s part of the appeal of being a freelance copywriter and independent consultant, and doing your own thing. That said, I DO have times where I’m being maximally-effective.  And other times when I’m not.  That’s what we’ll dive into...

Declare your personal independence…

Happy early Independence Day… I could go with a historical and social analysis of the whole Fourth of July celebration here in the States, and probably suck the fun out of this whole issue. But instead of doing that, I’m sharing an article I wrote for AWAI in 2011,...