Writing an Email Autoresponder Series using Story Selling

Stories are the most effective means of persuasion — they’re also AWESOME for email autoresponders… At the very bottom of this email, you’ll find a very generous testimonial I just received for my Story Selling Master Class.  It is NOT today’s Mailbox Monday question,...

How (and when) to pick a copywriting niche…

“There’s riches in niches…” I’ve heard this said over and over (and over) again. And in general, I agree with it. In fact, it’s part of the reason I’ve doubled-down recently on the financial copywriting bit, and largely ignored almost every other opportunity that’s...

How to be productive… (Dean Jackson GOLF analogy)

Yesterday, I was on a single phone call for about three hours… It wasn’t chit-chat, or some mindless meeting. In fact, it was intensely productive. On the call, I went through most of the thinking and outlining for a brand new financial promotion. It’s the kind of...

Cash Flow for Freelancers

How’s your cash flow? Let me reveal a dirty secret. A while back, mine was…  Inconsistent. I’ve got a habit of taking money out of my business as fast as possible.  And so when my cash flow gets inconsistent, it causes stress.  Because my business accounts start...

Bad news about your “perfect” product idea…

This might get painful… Most aspiring entrepreneurs have very little grasp on the realities of business. And the further disconnected they are from understanding business, the less likely it is that they will succeed.  Even if they have a perfect product or service...