Have you ever tried to generate leads through direct mail? Today’s Mailbox Monday is my response to a question about this very topic. I’ll give my specific take, and you can use it as inspiration or direction toward your next lead generation effort. Remember: Every...
Your biggest enemy in selling — in person or in media — is doubt… The moment your prospect stops believing you, you’ve lost the sale. When I was a selling novice, I hated getting objections. As soon as anyone gave me a reason why they didn’t want to buy, I was out of...
I’ve spent most of my workday researching… I have a handful of new financial promotions I’m developing big ideas for. This one in particular, for me to write. I’ve been digging into all sorts of bleeding edge tech news today. I have a stock I need to write about,...
There’s a TON of money looking for great copywriters… I’ve had a handful of different financial publishers reach out to me in the past week. Independently. They all want to give me money. I quote my high fees. They balk. I tell them that if they don’t pay it,...
You’ve heard the big bucks in copywriting (or, insert entrepreneurial career here) is in another niche… And now, after developing some general chops, you’re considering a switch. The only problem is, how do you do it? How do you go from something you know is good...
I’m 20 minutes late starting this newsletter… I’m due to hit send at 4:00. It’s already 3:20. Normally I give myself an hour to write and publish it, about 50 minutes of which are spent in the writing process, and 5 minutes publishing, with a 5 minute window at the...
Wanna make the big bucks as a copywriter? The biggest leap in income that ANYONE can make comes from quitting the time-and-efforts economy, and moving into the results economy. The traditional model of employment is based on a thousand versions of the “dollars per...
When is the last time you analyzed great copy, line-by-line? At my Financial Copywriters Workshop last week, we spent a TON of time talking about all the principles and strategies BEHIND great financial copy. All the thinking that goes into it. All the planning. How...
Struggling to get clients? Let me tell you a little secret: When clients believe you offer something that is many times as valuable as what you’re asking for, they’ll practically throw money at you. If they’re not convinced, you won’t be able to squeeze a single...
Which copywriting training should you choose? Well, well, well. Another Mailbox Monday, another question about which copywriting training to choose. Last week it was The Best Way to Learn Copywriting. The week before, Learn The Copywriting Basics, Fast. And today,...
Success can be UGLY… I’ve spent most of my day buried in project planning documents. Actually, two separate and related documents. The first is my internal version of The Control-Beating Project Pre-Flight Plan. This is a document to fill out BEFORE you write a word...
There’s a million courses you can buy… There’s books more than 100 years old, and less than 100 days old. You can go to seminars. You can listen to podcasts. You can read my daily essays. There’s an overabundance of places you can go to learn copywriting. So the...
Selling — in person, or in media — usually involves getting three things right… — You must have a compelling offer. — You must get it in front of qualified prospects. — And you must present it in the best possible way. 40% of the success of selling is based on the...
“Writing bullets is the single-most important copywriting skill.” I still distinctly remember when Ken McCarthy told me that. Ken was, for the uninitiated, the ORIGINAL internet marketing expert. He put on the world’s first internet marketing seminar, in 1994, just...
This is one of the most successful ads of all time… It ran for 40+ years, unbeaten. It was NEVER defeated. It was only retired when the guru in it passed away, his company was sold, and the new company was dumb enough to stop running it. Rumor has it that another...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
