“There’s riches in niches…” I’ve heard this said over and over (and over) again. And in general, I agree with it. In fact, it’s part of the reason I’ve doubled-down recently on the financial copywriting bit, and largely ignored almost every other opportunity that’s...
Can you smoothly transition into asking for money? It’s the moment of truth… You’ve set up your prospect’s need, want, and desire for your product or service… They know you have something to sell them — and they want it. But how do you make that transition WITHOUT it...
Let’s talk about success. Specifically, starting from wherever you are — even if it’s at square one — and becoming successful. I was recently on a copywriting forum where a new copywriter was asking for advice. He railed off the long lists of all the advantages he...
We like to think we’re rational and make smart decisions — but that’s usually wrong… For most of us, we do all the wrong things, at all the wrong times. And it prevents us from getting the kind of good results we could get and think we should get. The following list...
So you wanna be an “authority” — whatever that means? I love arbitrary labels. Because they can mean anything… Or nothing. “A-Lister” definitely falls under that. So does “authority.” Don’t take either too seriously. And yet — do. Because when you do, the actions...
How’s your cash flow? Let me reveal a dirty secret. A while back, mine was… Inconsistent. I’ve got a habit of taking money out of my business as fast as possible. And so when my cash flow gets inconsistent, it causes stress. Because my business accounts start...
Have you ever heard of an Emotional Bid? What you’re about to read could change every relationship you have for the better. I know that’s a BIG promise — so bear with me. If you apply this lesson, it will deepen and strengthen your connections with loved ones. It can...
This might get painful… Most aspiring entrepreneurs have very little grasp on the realities of business. And the further disconnected they are from understanding business, the less likely it is that they will succeed. Even if they have a perfect product or service...
Why do people buy? Earlier today I did a webinar for BTMSinsiders members on Emotional Direct Response Copywriting. In that, I talked about how, as customers, we take a journey away from a negative situation, and toward a positive situation. For today’s Video Friday...
Creativity is a massive risk… Marketing is often seen as a “creative” field. But the reality is, creativity can be dangerous. At least, creativity for its own sake. When creativity pays off, it usually pays off big. Really big. But there’s a survivorship bias in...
Did you win the $1.5 billion Mega Millions jackpot? I doubt it. Because you’d probably not have much interest in today’s issue of Breakthrough Marketing Secrets if you had. Nor would I, if I won, in fact. I’m sure whomever won — apparently someone who bought a...
Some copywriting “gurus” give the dumbest advice… I’m not going to call this one out by name. But it’s definitely one of the short list of copywriting teachers that most newbies flock to when they discover you can get paid for writing. And he said that you should...
This one lesson, applied, will have a bigger impact on your life than anything else I could ever teach… This morning, before starting work, I did 38 pull-ups on the gymnastics rings I have hanging from my home office ceiling. Yesterday, I did 36. On my birthday,...
YAWN… That’s the WORST response you can get to your copy. Absolutely the worst thing you can do is to be BORING. Because even if you have the best offer in the world, going to the best market, you’re going to miss out on most (if not all) sales by being boring. I...
Here’s why I love selling ROI-oriented products… When you’re selling something that will help the client make money, the price is completely disconnected from the actual cost of goods sold. Take copywriting, for example. If I’m creating an ad campaign for a client,...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
![The 3 Big Ideas [copywriting and creativity]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2017/09/three-big-ideas-300x300.png)
