So, you want to get started as a copywriter for the health and supplements industry? The “How do I get started as a copywriter?” question is by far the most common question I get from readers. And at the risk of just providing the same answer over and over again, I am...
What’s more powerful than really great direct response copy? Is this a trick question? After all, I make a significant portion of my income from writing direct response copy for clients. And I know many of my readers make some or all of their income as copywriters —...
So you want to connect with a new market — and NOT make a fool of yourself? You know it helps in selling to understand your market. To know their needs and wants. To understand their fears, frustrations, and failures. To see through their eyes the dreams, desires, and...
One of the most common questions I get, answered… You could have your first copywriting client within 7 days if you follow the advice in this video. Yours for bigger breakthroughs, Roy...
Here’s why to read this right now… Your prospects are as distracted now as they’ve ever been. We have digital ADHD. We have endless distractions fighting for our attention. We’ve got enough stimulation to drive our lizard brains wild — only a click away. Your next...
If you’re reading this, I’m sure you want to grow richer than you are today… We all do, right? Some of us want to get filthy rich… Others just want to stack enough cash and other resources to ensure a life of comfort and security… My guess is that if you’re an active...
I might lose a few readers with this one… I KNOW network marketing is popular. I also know it’s a kissing cousin of direct response — largely because both speak to the same human desires, and are both marketed as very similar business opportunities. But I have such a...
When you clean your desk, sometimes you find gold… … Which is why I’m sharing this ultra-simple 6-step selling formula with you today. I’ll admit, I have a tendency to gather stuff around me. While I have — at various times — been better or worse, my default seems...
He was the first direct response copywriter… In May 1904 a young John E Kennedy walked into the saloon at street level, downstairs from the Lord & Thomas Advertising Agency. He sent a note upstairs with a young bell boy. The note was addressed to Mr. Ambrose...
I love the idea of copywriting as a retirement gig… You’re retired. Presumably you have more flexibility in your income needs (hence why it’s retirement, and not just an ongoing career). And you may want the flexibility to travel, take time off, and so on....
This is just one of those principles that need to be brought out from time to time… I don’t have a particular reason for doing so today, except for the fact that today seemed like a good day to do it. When you’re selling — in person, at a distance, or through media —...
Have you ever heard of the FEF formula? Probably not. Because I just made it up to get you to read this — at least, this name for it. But the reality is that it’s something I think about on a semi-conscious level during pretty much every minute I’m writing copy. And...
Do you know the story of Amazon and free shipping? Early in the days of Amazon.com, Jeff Bezos realized he had a problem. He was spending a ton of money on advertising, to get people to come to Amazon to shop — mostly for books, at that time. They were doing okay. ...
Here’s where business gets fun… Sometimes my Mailbox Monday questions are rather simple in nature. I often feel like the only answer I need to write to, “How do I get my first copywriting client?” is, “Go out and knock on doors, making offers, until you get one.” ...
Last year, my word of the year was PROCESS… I knew that in order to take my business to the next level, I’d need to be better about creating and implementing processes. It’s still a work in progress — as is all of life, for those on a growth path. But through making...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
![Reason Why Advertising [by John E. Kennedy]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2019/01/john-e-kennedy-reason-why-advertising-184x300.jpg)
![Removing friction [increase sales]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2019/01/free-shipping-300x240.jpg)
