What pain and suffering are you willing to endure to achieve success? If you won’t stick it through — if you can’t cut it — maybe you should bail now. Go get a job digging ditches. Or making widgets in the factory. They may be mind-numbing and physically-grueling. But...
The following is one of the most popular articles on Breakthrough Marketing Secrets… And for that reason, I wanted to share again. While it’s not technically “mind reading” it is a way to get to know what’s going on inside the mind of your market. And the best...
It’s hard enough to please your market — it’s even harder to please regulators… That’s pretty much the theme of writing compliant sales copy. It’s one thing to figure out what problem you’re solving for a market… To...
Well, that hurts… Not a lot of copywriters talk about this — neither do entrepreneurs in general, especially not “guru” entrepreneurs. But I’m going to today. Because I think it’s critically important. I think I discuss it way less than I should. And in doing so, I’m...
He said one idea generated a $50,000 customer for his company… I got this testimonial from a reader and BTMSinsiders member last week. Now this is a particularly good testimonial. And you probably sense that in your gut. But can you say why? Can you tease out the...
My first reaction was, “this is so useful!” My second was, “I can’t believe I’ve spent 9 years without it…” Maybe it’s only become NECESSARY because I’m now working with junior writers. In fact, that’s what led me to create this tool in the first place. But now that...
What will make your market buy your product or service? It’s an age-old question. And one that too few businesses have a good answer to. If you choose not to ask it early enough, you can wast a whole ton of cash. I remember the local software business that spent well...
Let’s start with the obvious: the world is going to video… Text-on-page sales copy is still critically important. Sometimes to supplement video. Sometimes instead of. Sometimes in places where video just doesn’t work (for now). And even when you have a video,...
?? What’s the most important lesson in No B.S. Sales Success in the New Economy by Dan Kennedy? Check it out in today’s Video Friday issue… Click here to grab a copy of No B.S. Sales Success by Dan S. Kennedy. This one lesson has been highly influential in me...
Today, I’m going to tell you the answer to the ultimate question of life, the universe, and everything… And no, it’s not 42. The supercomputer was wrong. It’s one word. A word that feels a little dirty. At least, if you’re not willing to embrace it, to own it, to...
Do you make this mistake in chasing clients? This week, I opened my mailbox to find yet another question about getting clients as a newer copywriter. But I’m not going to answer that directly. Because I’ve answered the how to get started as a copywriter and get...
Here’s a new approach to Video Friday… This lesson may be familiar to you, but it’s worth revisiting. It’s THE most important, transformational, and BREAKTHROUGH big idea in Eugene Schwartz’s classic book, Breakthrough Advertising. After you watch the video, make sure...
This could be painful… But if it is, it’s also a way past the pain. Out of the pain. And to writing much better — higher-converting sales copy. I want to tell you why most copywriters suck as writers. And it has everything to do with how we are taught in school —...
What I’m about to reveal to you might just blow your mind… In part, because it breaks nearly every rule you’ve been told about marketing yourself as a copywriter. I’m going to share with you something powerful. It’s a website template. A website template specifically...
I can be a nitpicky SOB… I was reviewing some copy late last week. And making edits. And there were a few issues that kept coming up. Even though the copy was fundamentally good, there were a few issues that kept bugging me. I edited them out. Then, I told the...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
![Dan Kennedy’s secret mind reading strategy, revealed [hall of fame]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2014/07/ultimate-sales-letter.jpg)
![What makes a great testimonial? [9 elements]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2019/03/most-valuable-customer-strategy-50000-dollar-review.png)
