Today, one of my most powerful methods for landing THE BEST copywriting clients… I’ve used this exact same method many times. To land many top clients, and to establish myself as a proven and in-demand freelance copywriter. I’ll share one story below, of how I used...
Today, let’s talk about the pain of creativity-for-hire… And then what to do when your writing turns into a hard slog. Our starting point… Copywriting is HARD. Anybody that’s telling you that it isn’t is trying to sell you a magic pill. And magic pills may be pills,...
Knock, knock… Who’s there? A salesman… GO AWAY! Have you ever tried to be funny as part of a sales message? How did it work for you? Or maybe you’ve heard you’re not supposed to use humor in copy… And so you’ve stifled every one-liner, pun, or humorous quip that’s...
Do I contradict myself? Very well then I contradict myself; (I am large, I contain multitudes.) — From Walt Whitman’s Song of Myself Yesterday, I railed on brand marketing as full of, and I quote, “Buzzwords and Bulls***.” Today, I’ll do the branding folks a favor...
“Now what I’m going to say may sound indelicate…” — Alexander Hamilton, from the song Non-Stop, in the Hamilton musical … So… How do I put this in a way that: — Is useful to you, and… — Doesn’t totally offend the roomful of people I just had lunch with? I’ll try… The...
People are lazy, impatient, entitled, gross, selfish jerks… … At least, many of the world’s best copywriters will tell you that. And, they’re not making it up. In fact, this conclusion is based on a very interesting form of science that most academic research done...
I’m in the process of reprogramming my mind… And in my own personal story and reflections, I believe I can show you where YOU can develop your own personal mental superpowers. Here’s the story… Somewhere along the way, I let myself slip. Somewhere along the way, I let...
This will be an eminently practical, tactical article… Long-time readers will know that I like to focus on Principles and Strategies (see The Architecture of A-List Copywriting Skills). But sometimes, for some reasons, I’m inspired to deliver highly-actionable content...
This is the kind of thing you can’t afford to NOT know… If you’re a copywriter or online marketer today… Especially in competitive markets… Especially if you’re putting out marketing through paid traffic sources… You really, really, really need to know about cart...
You’re about to discover the easiest way to get website traffic… It’s fast, too. And, it’s qualified traffic. The only question is — can you handle it? The fact is, most small businesses and internet entrepreneurs can’t. That’s why they don’t already use this...
Today, I’m going to do something unconventional… I’ve promoted my book The Copywriter’s Guide to Getting Paid for a long time. And usually when I promote it, I’ll highlight the good reviews… Like the 5-star review that says, “I bought this guide and consumed it in one...
I had an epiphany during a copy review today… It was about juxtapositions. That is, putting two ideas, concepts, or outcomes alongside each other for comparison. This was a big one… We were talking about saving and taxes in retirement… And we realized there are two...
Habits are EVERYTHING… Here’s my personal experience: — All of the best things I’ve wanted and gotten in my life have come about because of my best habits. — All of the areas where I’ve watched myself come up short of my goals have been because I let my bad habits...
Have you ever tried to convince a 5-year-old to do something you want them to do? It’s impossible. Seriously. They’re completely irrational little beings. And yet, this morning, I was able to apply the One Big Idea from Michael Pantalon’s book Instant Influence… ...
I hate the idea of content marketing… And yet, here I am, writing an article, for my business — giving away what some have called THE BEST direct marketing and copywriting content on the internet, for free. Seriously, I’ve been told — many times — that my emails...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
