We are all standing on the shoulders of a giant… I’ve talked about Eugene Schwartz many times before. And his book, Breakthrough Advertising. (A good starting point would be my One Big Idea video.) This book, beyond all others, truly gets at the core principle of...
Don’t copy me! Not if you’re trying to get copywriting clients. At least, don’t copy my daily email strategy. That — and what to do instead — is the topic of today’s article. It’s Monday, which means it’s time for me to open up my mailbox and answer your questions. If...
What motivates us? Sure, there’s the good, the true, the beautiful. We’re motivated because we believe a better world is possible, and we want to make it real. We’re motivated to create the best life for ourselves, our loved ones, our community, our country, our...
Writer’s block is a lie… Yep, I said it. Writer’s block is a lie. It’s a dangerous myth that becomes an excuse for you to be unproductive. I think that there are some actual underlying issues that make it hard to write. In fact, I’d like to focus on these three… — You...
It’s widely considered to be the most lucrative niche for copywriters… And rightly so. When you have a winner in the financial niche it can very easily cross $1 million and potentially climb into the tens of millions of dollars in sales. Typically the most financially...
Let’s talk about what’s important… So many things people focus on when trying to start a business are incredibly unimportant to their success. This is part of the reason I recommend the Michael Masterson book, Ready, Fire, Aim: Zero to $100 Million in No Time Flat to...
It’s hard to get money if you don’t know how it works… You have to understand — money FLOWS. Money is always flowing. Like water, money becomes stagnant if it doesn’t flow. And like water, money becomes a powerful force when you understand and can harness the flow....
I hate StubHub… Hamilton the musical is coming to Omaha in September. Tickets went on sale this morning. Because of its popularity, they had waiting room software. You preload a page on your computer, and when tickets go on sale you are assigned a spot in the queue....
Do you want to become a copywriter, but you’re not ready to get a marketing job? I think a lot of people find themselves in a situation like this. For family reasons, or whatever. You want to get started in direct response, but you’re not in a space where changing...
Here’s the biggest takeaway from MY book… The Copywriter’s Guide to Getting Paid. Which I offer to you for free, if you cover the cost of shipping and handling. If you want to land awesome clients and earn a great living as a copywriter, this is the one decision you...
Are you naughty or nice? I know it’s still six months off from Christmas. And that question is mostly associated with that holiday, and landing on Santa’s list of all the good boys and girls. But the answer to that question could make you much more effective… — At...
So, you wanna be a content machine? While you can argue the QUALITY of my content, it’s hard to argue the QUANTITY. In the last 5 years — starting in April 2014 — I’ve published over 1.7 million words of content to Breakthrough Marketing Secrets. Every day. Monday...
This is a crazy story… Today I got banned from one of the world’s biggest advertising networks. They thought I was a scammer. At least, their computer algorithms meant to catch scammers had flagged me and my website. I knew they were wrong. But I also knew that many...
“If we don’t have an infomercial for this product within a year, everyone in this room should be fired.” I still remember that meeting. It was a dumb idea. Not the dumbest. But among the dumber. We were a company that produced high-end training for computer...
Do you feel FREE today? I don’t mean that in the sense that leads Americans to celebrate Independence Day this week. Rather, I mean… Are you free to work the schedule you want? From wherever you want? And for income that reflects the contribution you make? These are...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
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