This is deceptively simple, and devastatingly effective… And if you want to be a great marketer or copywriter, you absolutely need to memorize it. It’s a really basic framework for persuasive messages. It ties your prospect’s core desire straight to your product,...
Everybody wants to know how to get more freelance copywriting clients… At least, that’s what it seems like. I get this question constantly. So while normally I answer just ONE specific question in each Mailbox Monday episode… Today’s answer is meant to cover all the...
If you’re still struggling to get clients for your copywriting (or really any other) client business… It probably comes down to one of two things. The question is: how honest are you willing to be with yourself? ESPECIALLY about #1? Are you willing to first accept...
There’s a major myth about success that could be holding you back… It has everything to do with your reputation. Your reputation with clients. Your reputation in your market, niche, or industry. Your career or business reputation in general. AND there’s an important...
“Enter the conversation in your prospect’s head…” It’s one of the most famous lessons from Robert Collier’s Letter Book, the copywriting classic. And for good reason. Because if you master this one skill, so many other little techniques and tactics of...
You’ve probably been told the best way to get good at copywriting is to hand-copy successful ads and sales letters in your own handwriting… This advice goes back to Gary Halbert — but is probably even older than that. And frankly, I know many successful copywriters...
It really is simple to improve your marketing copy… Whether you’re writing for clients… Or writing for your own business… The process is the same. And in as little as 1 hour you can know exactly how to improve your copywriting. Not just the current piece of copy that...
Jeff Walker is brilliant in a very specific way… He builds simple systems to achieve complex results. His Product Launch Formula (PLF) taps into some very powerful principles and strategies of effective marketing. But he’s also simplified their application in a...
Marketing testing can be your secret weapon… And it’s not just doing a few A/B split tests… Or even developing a full-on conversion rate optimization plan. It goes deeper. It’s the THINKING and PRINCIPLES and STRATEGY behind testing that will make you a better...
If you want to build a successful business, this should be your #1 goal… It’s a really simple idea. It’s not actually that complicated to pull off. But it’s the most important thing you can do for your business. Both short and long term. It’s how you make money show...
How do you set your copywriting rates? How much should you charge? What fees will clients pay? And how can you make the most money? I really can’t believe that I don’t remember answering this question in a previous episode… Maybe I have… But then again, maybe I...
What is the Minimum Viable Funnel you need to launch your direct response offer? Giving credit where it’s due, I got this particular breakdown of the 4 elements from Justin Goff… But it jumped out at me because I’ve been teaching the exact same concept (using the same...
Whether you’re a copywriter or other marketing creative… A consultant… A coach… An agency… Or some other kind of expert or client business… There are 3 very simple frameworks to use to create your offer. When you understand these… Plus how they fit in your business…...
When you pick the right niche, you find the sweet spot between passion and profits… And, ironically, some niche you absolutely love… That’s NOT known as a “big money” niche… Might actually be a BIGGER opportunity for YOU… Than trying to chase what you hate. Most of my...
Instant Influence is a powerful book built around a relatively simple method… I recorded a video on the method — the process — a couple years ago. But I wanted to revisit it. To approach it from a new angle. To introduce it to those of you who haven’t heard of it...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
![One powerful way to get freelance clients [case studies]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2021/08/One-powerful-way-to-get-freelance-clients-case-studies-480x270.png)
![Enter the conversation in your prospect’s head [Robert Collier & Roy Furr]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2021/08/Enter-the-conversation-in-your-prospects-head-Robert-Collier-Roy-Furr-480x270.png)
![Jeff Walker’s 4-Part “Sideways Sales Letter” Framework [From his NEW Launch Book & Product Launch Formula]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2021/08/Jeff-Walkers-4-Part-Sideways-Sales-Letter-Framework-480x270.png)
