Every failure can be a massive learning opportunity — especially in marketing… And if you catch them early, in an active campaign… You might even be able to pivot and increase profits, right then and there! I’m part of a huge Black Friday bundle offer… Which has...
I love when I get SPECIFIC questions — like today’s about lead generation copywriting… I get a TON of questions I could answer in my weekly Mailbox Monday episodes. But something vague like “help me get more traffic to my website” just doesn’t cut it. Because there’s...
I needed a new dishwasher — pronto — after the old one leaked all over our kitchen floor on Monday night… They promised they’d deliver one to my doorstep on Wednesday morning… And that’s where the problems started. When I had to call them to figure out where my...
“What do they have… That I don’t?!” It’s easy to look at someone who appears to have it all figured out… Who appears to have the success we want… Who seems to be living the life we want to live… And try to figure out what they have, that we don’t. Today, I...
Are you ready to be an EXCEPTIONAL copywriter? Copywriting and marketing are FLOODED with wannabes. It’s our fault, as copywriting teachers. We’ve marketed this as a money-making business opportunity. But there’s a major downside. This has a 2X negative impact on you....
This might seem like a weird copywriting tip, but… Most people underestimate the value of clean, clear, easy-to-read writing. If your prospects don’t read or can’t understand, they won’t respond. And, in fact, even the SMARTEST buyers appreciate when you take complex...
I just did a little joint venture marketing with Matt from Copy Legends… A simple little cross-promotion. And let me tell you — this guy is good. Side note: before Copy Legends, he grew and sold his stake in a highly-successful supplement business. So he knows where...
People apologize to me ALL THE TIME when they don’t need to… And it’s not just about being kind or respectful. Most often, it’s a reflection of either subtle or seething insecurities. I know, because that used to be me. I don’t do it nearly as much now. Usually when I...
Most cold pitches — emails, DMs — that I get are absolutely terrible… I just got one the other day through LinkedIn. And I was actually hopeful it would be a good one. BUT… Alas, no. What started as a great cold DM pitch crashed at the second message. So today I...
When a business has a “one-and-done” product or service, should they do ongoing relationship marketing with their customers? Today’s episode is based on a subscriber question. They gave the example of a contractor who specializes in window screens. Should a business...
John Jantsch, of Duct Tape Marketing fame, has an excellent new book called The Ultimate Marketing Engine… And the moment I saw it, I KNEW I had to reach out and see if he’d be willing to be interviewed. Of course, he agreed — and in this episode we cover… — The TRUE...
You don’t need a better plan or approach — you need an action mindset. I’m not going to call out anyone in particular here… And, in fact, I’ve been guilty of this as much as anybody. It’s that thing many of us do… Hiding behind the guise of perfectionism… Or trying to...
If you want your next funnel or marketing campaign to be a really big winner… I’m talking about 10X the sales… Today’s tip on micro-conversion rate optimization will be a big one for you. This reflection is based on a current campaign I’m working on… And an...
80%+ of copywriters have fallen for this one big copywriting myth… And especially if you’re newer in your career and you’re not experiencing the success you wanted… Especially if copywriting is NEW to you… Especially if you’re here and ready to make big bucks with...
What are the magic emotional trigger words you can use to close more sales? Today, I’m responding to a question, a request for help, from subscriber LN… — My biggest challenge is my sales presentation, how to use the right words to evoke an emotion that will trigger a...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
![Learning from failure [marketing lesson]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2021/11/Learning-from-failure-marketing-lesson1-480x270.png)
![How to write copy that converts [for lead generation or…]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2021/11/How-to-write-copy-that-converts-for-lead-generation-or...-480x270.png)
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![The Ultimate Marketing Engine [John Jantsch interview]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2021/11/The-Ultimate-Marketing-Engine-John-Jantsch-interview2-480x270.png)
![Emotional Buying Triggers [increase sales & conversions]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2021/11/Emotional-Buying-Triggers-increase-sales-conversions-480x270.png)