Breakthrough Marketing Secrets
will soon be deleted from the internet.

After 10+ years, 2 million+ words of content, and 1,000+ videos, it’s time to move on.

For a full explanation and the ONLY way to follow Roy Furr’s work going forward, read this Substack post:

What?! Roy Furr has a Substack now?

All winners share THIS mindset [calculated risk]

All winners share THIS mindset [calculated risk]

I spent 4+ years NOT launching my copywriting career until this one thing happened — and in 3 months and 3 days I was full-time freelance with a booked schedule… What made the difference? What change took place? It was a mindset shift that I’ve since learned is true...
Beyond Freelance Copywriting [it’s time to think bigger]

Beyond Freelance Copywriting [it’s time to think bigger]

It was probably an incredibly dumb thing to say in the job interview… Here they were, deciding if they were going to hire me. And I told them I planned to quit the job before long — to become a freelance copywriter. How do you think that worked out for me? I’ll leave...
Famous swipe file sales letter DEBUNKED!

Famous swipe file sales letter DEBUNKED!

  Are you familiar with Martin Conroy’s famous Wall Street Journal sales letter about the two young men? Legend is, it generated over $1 billion in subscription revenue for the Wall Street Journal — and actually probably generated over $2 billion in total… And...
3 steps to build your email list [email marketing]

3 steps to build your email list [email marketing]

Building your email list is one of the single-most powerful ways to grow your business… If you have thousands or tens of thousands (or a lot more) people… Who WANT to hear from you… Who WANT to read your emails… Who are open to whatever offers you wish to make… You...
Thud Factor [irresistible offer secret from Dan Kennedy]

Thud Factor [irresistible offer secret from Dan Kennedy]

Does your offer have THUD FACTOR? This is a little Irresistible Offer design secret I picked up from Dan Kennedy… About creating a certain feeling in your customer, as they dig into your product. And seeing as how I’ve just released my new training on Irresistible...
The Great Resignation isn’t what you think…

The Great Resignation isn’t what you think…

Are people really just lazy, fearful mooches living off government handouts? Or is something else going on? Something bigger that has implications for all freelancers and entrepreneurs — in addition to all the employers that people are walking out of? There’s...
Become the Diamond in the Rough [get copywriting clients]

Become the Diamond in the Rough [get copywriting clients]

If you’re a copywriter and you want to get paid the big bucks and have all the client work you can handle… You’ve probably discovered by now that it’s NOT ENOUGH just to call yourself a copywriter. We all get sold the copywriting dream. A six-figure income. Margaritas...
Plan the Work, Work the Plan, Win!

Plan the Work, Work the Plan, Win!

This is how you achieve any goal… Whether it’s in your career, your business, or your personal life. Today’s episode should be highly motivational. But it also doesn’t need to stop there. Because it’s also about ACTION. And it’s about specific actions you can take to...
Direct Marketing for Non-Direct Response Businesses

Direct Marketing for Non-Direct Response Businesses

  Can you still use direct marketing in a non-direct marketing business? That is, if your customers are buying through stores or other distribution channels… And you’re not actually making sales directly… How might you still use direct marketing? I got this...
Chris Wright on the Fast Track to A-List Copywriter Status

Chris Wright on the Fast Track to A-List Copywriter Status

Just one promo he wrote has already made $19 million… And he’s racking up win after win. Chris Wright was practically a baby when he became my copy coaching client back in 2014… And flew from Brighton, England to Lincoln, Nebraska for my Advanced Direct Response...
Why you NEED to feel good [entrepreneur success secret]

Why you NEED to feel good [entrepreneur success secret]

I had a hard parenting moment right before recording this episode… Right before dropping my kids off at school, something happened to my 7-year-old daughter. She said her day was “ruined.” And honestly, if it weren’t for something I am doing nearly every morning… A...
The only two human stories [from Brendan Burchard]

The only two human stories [from Brendan Burchard]

I’m obsessed with storytelling and story selling… I mean, my FIRST big training through BTMSinsiders was The Story Selling Master Class. Most of my best marketing campaigns have been built around a compelling story. And frankly, if I write copy that doesn’t have a...
The #1 way to validate your business idea

The #1 way to validate your business idea

You have big dreams of what your business could be… But you’re still trying to nail your perfect plan, your perfect offer, your perfect product or service. The question then is… How do you move past this designing phase? How do you validate and launch your offer, your...
365 Days of Thanksgiving

365 Days of Thanksgiving

This is my last episode before Thanksgiving… I’ll be back Monday with the next Breakthrough Marketing Secrets. And, like most people here in the US, I’m thinking about the holiday… But I’m also thinking about the best intentions for — and spirit of — this...