Most cold pitches — emails, DMs — that I get are absolutely terrible…
I just got one the other day through LinkedIn.
And I was actually hopeful it would be a good one.
BUT… Alas, no.
What started as a great cold DM pitch crashed at the second message.
So today I wanted to share that FAIL plus a principle you can use immediately to rethink the way you do cold emails and DMs.
I even brainstorm how this failed pitch could’ve gone far better.
Yours for bigger breakthroughs,
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