John Jantsch, of Duct Tape Marketing fame, has an excellent new book called The Ultimate Marketing Engine

And the moment I saw it, I KNEW I had to reach out and see if he’d be willing to be interviewed.

Of course, he agreed — and in this episode we cover…

— The TRUE IDENTITY of The Ultimate Marketing Engine — plus how to rev it up for max profits.

— His contrarian take: how our obsession with marketing funnels limits our success.

— Why mastering STORY could be THE most valuable marketing communication and copywriting skill today.  (Plus which story to nail down first!)

— Content marketing STRATEGY beats SHEER VOLUME every time — what content makes sales.

— A “talking” method to uncover all your best hooks, leads, stories, and big ideas.  (Obvious, but unconventional?)

And, of course, a whole lot more — on The Marketing Hourglass, The Customer Success Track, his “Customers as Members” concept (not what you think), and more…

Check out my interview on The Ultimate Marketing Engine with author John Jantsch…

Yours for bigger breakthroughs,

Roy Furr

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