John Jantsch, of Duct Tape Marketing fame, has an excellent new book called The Ultimate Marketing Engine…
And the moment I saw it, I KNEW I had to reach out and see if he’d be willing to be interviewed.
Of course, he agreed — and in this episode we cover…
— The TRUE IDENTITY of The Ultimate Marketing Engine — plus how to rev it up for max profits.
— His contrarian take: how our obsession with marketing funnels limits our success.
— Why mastering STORY could be THE most valuable marketing communication and copywriting skill today. (Plus which story to nail down first!)
— Content marketing STRATEGY beats SHEER VOLUME every time — what content makes sales.
— A “talking” method to uncover all your best hooks, leads, stories, and big ideas. (Obvious, but unconventional?)
And, of course, a whole lot more — on The Marketing Hourglass, The Customer Success Track, his “Customers as Members” concept (not what you think), and more…
Yours for bigger breakthroughs,
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