When a business has a “one-and-done” product or service, should they do ongoing relationship marketing with their customers?
Today’s episode is based on a subscriber question.
They gave the example of a contractor who specializes in window screens.
Should a business like this do regular content marketing to their past customers?
And what would that even look like?
I ended up challenging a lot of assumptions in my answer to this question.
And in the end I basically laid out a business model that anybody could use with a whole mix of local businesses, in order to provide a TON of value all around.
(And you don’t have to do window screens or any similar service to do this — frankly, a copywriter or marketer might be the best fit for this, in partnership with these local businesses.)
Yours for bigger breakthroughs,
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