What I’m about to share with you could dramatically increase your win rate or batting average, across all the marketing campaigns you run… As I’m pretty sure I’ve shared before, my word for the year 2018 is PROCESS. That is, I’m working on as many processes within my...
I have to admit, I screw up… Okay, okay. So I’ll also admit that saying that should be as obvious as saying, “I’m human.” But there’s definitely a pull, in my position, to lie to you. To tell you that I’m always on. That I’m some infallible guru. When, in fact, that’s...
I’ve gone on record AGAINST content marketing… At various times, I’ve claimed: Content Marketing is Stupid, and… Content Marketing is Bull—! And yet, for the most perceptive of my readers, you might notice these daily essays themselves are a form of content marketing....
It could be one of the most powerful hours of your copywriting career… And yet, it can feel like the copywriter’s equivalent of asking someone to punch you in the face! As I completed a copy review this afternoon with Samuel, a Breakthrough Marketing Secrets reader...
Copywriting is sexy… Now, I’ll admit — a large percentage of my list is copywriters. Probably because that’s where my background is in business and marketing. But having the ability to come up with a message out of thin air, and have people send you money… That’s a...
So, I started an Improv 101 class last night… Here’s where I might warm up and tell you all my reasons for doing it, but that’d be boring, so let’s move on. Instead, I’ll reflect on a few things I either learned or was reminded of in my first class. Both as our...
Here’s an ugly bit of advice that most wannabe copywriters and marketers (and entrepreneurs in general) don’t want to hear… In yesterday’s Mailbox Monday, I shared how to break into copywriting. And specifically, I gave my tough love advice that if you’re not out...
If you’re one of those people who keeps wondering what it takes to get started in copywriting, you’re either going to love or hate this… It’s Mailbox Monday. Which means it’s time to answer YOUR questions. To have your question answered in an upcoming issue of...
For today’s Video Friday, a rant… I tried to keep it friendly. Not too grizzled. But don’t let my smile throw you off. Leaving this kind of review on a marketing or business book is pretty dumb. In fact, if I were ever working with a marketing person and they reviewed...
Today I want to talk about a concept that can be used for both good and evil… So I’ll just come out up front with a little disclaimer. Don’t use this for evil. Okay? It’s up to you to ensure that everything you do — especially when it comes to applying a...
Sometime early in our marriage, my wife and I used to joke about “tomorrow-today”… I don’t even remember where the joke started, or the context. But it was all about the fascination of having things from the future, right now. Then, tomorrow-today became a yesterday...
I know I normally write about marketing, but today I’m going to do something different… I’m going to write about meditation. Why is this important for you as a marketer or business person? Simple. Because better thinking leads to better outcomes in nearly every area...
Today’s issue is a bit of a “hot seat.” A reader wrote in with a question, and I’m approaching the answer from a few different angles, looking at all the best approaches to solving the challenge he’s facing. And remember: to have you question answered in an upcoming...
“The perceived competition is much greater than the actual competition.” I took that note as I was listening to the MFCEO podcast. It was something Andy Frisella said. WHY are perceptions much greater than reality? And what’s your REAL biggest competition? It’s all in...
So, you’re trying to build your email list? That’s great. In fact, that’s a priority of mine, now and into the future. But the question is: How? I had a newer marketer reaching out to me, asking this basic question. He’s started to create content. He wants to...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
![The one review a marketer should NEVER leave [video]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2018/04/2018-04-06-video-friday-thumb-480x270.jpg)
![How to meditate [and why]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2014/05/meditation-300x225.jpg)
![Your greatest competition – and how to beat it… [video]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2018/03/2018-03-30-video-screenshot.jpg)
![3 Questions for faster Email List Building [plus a tip]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2018/03/ea37b50628f2033ecd0b470de7444e90fe76e7d71bb2144695f2c8_640_list-building-300x168.png)