For today’s Video Friday, a rant…

I tried to keep it friendly.

Not too grizzled.

But don’t let my smile throw you off.

Leaving this kind of review on a marketing or business book is pretty dumb.

In fact, if I were ever working with a marketing person and they reviewed a book in this way or made this statement about a marketing book or product, I’d probably fire them on the spot.

It shows they don’t understand how to think about marketing.

Here’s the video…

Yours for bigger breakthroughs,

Roy Furr